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Data: NewsWhip; Chart: Axios Visuals

Social media interactions about former President Trump have fallen 91% since January, according to exclusive data from NewsWhip.

Why it matters: When Trump lost his social media accounts, he lost his once-immense power to put himself at the center of Americans' attention.

Driving the news: He could regain some of that power if Facebook's independent oversight board rules today that he can rejoin the platform.

Immediately after Trump was banned from all of the major social media platforms in the wake of the Capitol riot, he maintained an outsized presence in the news cycle as his presidency wound down and he faced impeachment.

  • But once impeachment ended, Americans' consumption of media about Trump dipped precipitously, dropping to lower levels than at any point since he first announced his bid for the presidency in 2015.

By the numbers: Clicks to Trump stories fell 81% from January to February, another 56% from February to March and 40% from March to April, according to exclusive data from SocialFlow.

  • Following impeachment, the biggest storylines related to Trump have been tied to Biden administration actions, including news about the border wall; speculation about a Trump social media platform; and news about allies like Rudy Giuliani and Kayleigh McEnany, per NewsWhip.

Between the lines: Trump's ability to broadcast his thoughts to major social platforms disappeared in recent months, but so too did the imperative for news organizations to cover him.

  • Post-presidency, Trump has tried to get his thoughts out through tweet-like press releases, which only get seen if media outlets pick them up.

"Trump’s social media superpower was never his ability to tweet — it was his ability to get the media to cover what he tweeted," SocialFlow CEO Jim Anderson tells Axios.

Go deeper

Trump and inner circle hang on Facebook verdict

Illustration: Annelise Capossela/Axios

Donald Trump and his inner circle are anxiously awaiting Facebook's decision about whether to reinstate him to the platform, viewing it as the propellant for an increasingly likely second presidential campaign in 2024.

Why it matters: The decision, due Wednesday morning, could shape the campaign, because Trump's confidants view Facebook as the linchpin to his fundraising and online political strategy.

Updated May 4, 2021 - Politics & Policy

McCarthy: House GOP has "no concern" about Cheney's vote to impeach Trump

House Minority Leader Kevin McCarthy (R-Calif.) claimed on "Fox & Friends" Tuesday that the push to oust Rep. Liz Cheney from GOP leadership is not related to her vote to impeach former President Trump, but rather her "ability to carry out the message."

Why it matters: Top Republicans have suggested that Cheney could be removed as GOP conference chair within a month, with Rep. Jim Banks (R-Ind.), leader of the largest conservative caucus in the House, telling Axios that her continued criticisms of Trump are "an unwelcome distraction."

Liz Cheney refuses to back down on Trump criticism

Photo: Sarah Silbiger/Getty Images

Rep. Liz Cheney (R-Wyo.), the No. 3 Republican on the House, tweeted Monday that anyone promoting "THE BIG LIE" that the 2020 election was stolen from Donald Trump is "turning their back on the rule of law" and "poisoning our democratic system."

Why it matters: Top Republicans are now openly suggesting that Cheney could be removed from her leadership position because of her criticism of Trump, who remains the most popular figure in the GOP. Cheney was one of ten House Republicans who voted to impeach Trump after the Jan. 6 Capitol riot.