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Expand chart

For the first time in years, Donald Trump is starting to fade into the background, according to SocialFlow data tracking the number of clicks to news articles.

The big picture: During the first month of his post-presidency, Trump remained as discussed as he was when he was in office, when he dominated social and traditional media. His numbers have plunged the past couple weeks.

  • During the first four weeks after he left office, daily clicks to Trump articles — indexed to 100, based on highs and lows during the past year — averaged 53.
  • In the last two weeks, the average has fallen to 21.

Between the lines: Part of the decrease has been by choice. Trump's CPAC speech on Feb. 28 was his only public appearance since leaving office, and his media appearances were limited to a few network call-ins.

  • Another part of the drop has been forced upon him: he no longer has his social media accounts, including his once-dominant Twitter feed.
  • In recent days, he has resorted to issuing tweet-like press releases.

By the numbers: Interest in Trump over the last year peaked during the week of the Jan. 6 Capitol siege, per the SocialFlow data. It was also high during election week and when he contracted the coronavirus.

  • Despite high viewership for Trump's CPAC speech, the day after the address marked his least-trafficked day dating back to January 2020.

The bottom line: After four years of being subsumed by Trump, the political and media worlds are adjusting to their new normal.

Go deeper

Starbucks drops worker vaccine mandate after SCOTUS ruling

Photo: Jakub Porzycki/NurPhoto via Getty Images

Starbucks announced in a memo to employees Tuesday that it has dropped plans to implement a vaccine mandate for all U.S. workers, AP reported on Wednesday.

Why it matters: The company's decision comes in response to the Supreme Court's ruling last week to block the Biden administration's COVID-19 vaccine-or-test requirement for large employers.

1 hour ago - Health

Omicron hits American hospitals disproportionately hard

Expand chart
Data: Our World in Data; Chart: Will Chase/Axios

America is seeing more COVID hospitalizations than other wealthy countries during the Omicron surge, according to Our World in Data.

Why it matters: Vaccines keep the vast majority of COVID cases out of the hospital, but vaccination rates are also lower in the U.S. than these other countries.

Updated 2 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: The end of the Omicron wave is in sight — Transplants rebound from COVID lull.
  2. Vaccines: WHO: No evidence that healthy children, teens need boosters — Kids' COVID vaccination rates are particularly low in rural America.
  3. Politics: Biden to announce plan to distribute 400 million masks for free — Government website for free COVID tests launches early.
  4. World: WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older.
  5. Variant tracker