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Expand chart

For the first time in years, Donald Trump is starting to fade into the background, according to SocialFlow data tracking the number of clicks to news articles.

The big picture: During the first month of his post-presidency, Trump remained as discussed as he was when he was in office, when he dominated social and traditional media. His numbers have plunged the past couple weeks.

  • During the first four weeks after he left office, daily clicks to Trump articles — indexed to 100, based on highs and lows during the past year — averaged 53.
  • In the last two weeks, the average has fallen to 21.

Between the lines: Part of the decrease has been by choice. Trump's CPAC speech on Feb. 28 was his only public appearance since leaving office, and his media appearances were limited to a few network call-ins.

  • Another part of the drop has been forced upon him: he no longer has his social media accounts, including his once-dominant Twitter feed.
  • In recent days, he has resorted to issuing tweet-like press releases.

By the numbers: Interest in Trump over the last year peaked during the week of the Jan. 6 Capitol siege, per the SocialFlow data. It was also high during election week and when he contracted the coronavirus.

  • Despite high viewership for Trump's CPAC speech, the day after the address marked his least-trafficked day dating back to January 2020.

The bottom line: After four years of being subsumed by Trump, the political and media worlds are adjusting to their new normal.

Go deeper

Latino community of 13-year-old killed by police in Chicago reels after shooting

A small memorial of flowers and candles to Adam Toledo in Chicago. Photo: Kamil Krzaczynski/Getty Images

Residents of Little Village, a well-known and predominantly Latino neighborhood in Chicago, are grieving the death of Adam Toledo, a 13-year-old Mexican American boy from the neighborhood who was shot and killed by a police officer on March 29, NBC News reports.

Why it matters: Adam Toledo's killing shines a spotlight on police shootings of Latinos, who are killed by law enforcement at the second-highest rate after Black Americans, according to data from the Washington Post.

Super typhoon Surigae explodes to Cat. 5 intensity

Super Typhoon Surigae seen on satellite imagery Saturday morning east of the Philippines. (CIRA/RAMMB)

Super Typhoon Surigae surged in intensity from a Category 1 storm on Friday to a beastly Category 5 monster on Saturday, with maximum sustained winds estimated at 190 mph with higher gusts.

Why it matters: This storm — known as Typhoon Bising in the Philippines — is just the latest of many tropical cyclones to undergo a process known as rapid intensification, a feat that studies show is becoming more common due to climate change. It weakened slightly, to the equivalent of a strong Category 4 storm, on Sunday.

4 hours ago - World

Biden adviser warns "there will be consequences" for Russia if Navalny dies

The Biden administration warned the Russian government "that there will be consequences" if jailed Russian opposition leader Alexei Navalny dies, National Security Adviser Jake Sullivan told CNN on Sunday.

The big picture: Sullivan also defended President Biden for not mentioning Navalny in a Thursday speech about Russia or in a Tuesday call with Russian President Vladimir Putin, saying the White House aims to deal with the issue "privately and through diplomatic channels."