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Photo: Carmen Mandato/Getty Images

The Walt Disney Company announced Monday that ESPN Films will produce an exclusive docuseries on political activist and former NFL player Colin Kaepernick as part of a larger deal with Kaepernick's production arm RA Vision Media.

Driving the news: Former ESPN personality Jemele Hill tweeted that she'll be serving as a producer on the docuseries, after leaving the network two years ago following a dramatic falling out in 2018. At the time, Hill's outspoken tweets about President Trump put the network in the crosshairs of a polarizing debate over race and politics.

Why it matters: The deal represents a growing emphasis by Disney and its flagship cable network ESPN to highlight stories that address the intersection of race, sports and culture. ESPN had previously struggled with how to handle those conversations on air.

Details: The partnership "will focus on telling scripted and unscripted stories that explore race, social injustice and the quest for equity, and will provide a new platform to showcase the work of Black and Brown directors and producers," according to a statement.

  • It will extend to Disney's subsidiaries, including Walt Disney Television, ESPN, Hulu, Pixar and The Undefeated.
  • Disney says that Kaepernick will work closely with The Undefeated, a 4-year-old sports and pop culture website owned and operated by ESPN that focuses on the intersection of race and sports, "to develop stories from the perspective of Black and Brown communities."

Be smart: Since his retirement from the NFL, Kaepernick has become more involved in media projects that aim to elevate Black creators and conversations around sports, culture and race. Last month, Kaepernick joined the board of blogging company Medium to create content focused on race and civil rights.

The big picture: The recent killing of George Floyd and the ensuing protests have driven a reckoning among sports media companies, forcing them to address their shortcomings around coverage of race and their own internal diversity.

  • Barstool Sports founder Dave Portnoy apologized to staff last week for using terms that offended Black employees, while also defending his words as being intentionally spun as racist when he was just trying to be funny.
  • Bleacher Report CEO Howard Mittman has reportedly left the company after being pressed by staff about diversity issues.
  • The Ringer, a sports media company owned by Spotify and run by former ESPN personality Bill Simmons, has found itself on the defense for its lack of staff diversity.

The bottom line: Sports media has long-been dominated by mostly white, male voices. Now, under pressure to address their years-long shortcomings on diversity and coverage of race and sports, the companies are beginning to address some of those criticisms head-on.

Editor's note: This post has been corrected to reflect that Dave Portnoy is the founder of Barstool Sports (not the CEO).

Go deeper

FuboTV launches public offering on New York Stock Exchange

FuboTV, a digital TV service created as a cable replacement with a focus on sports, announced on Thursday that it's launching a public offering on the New York Stock Exchange.

Why it matters: Streaming companies like fuboTV have rarely gone public, and are usually developed or bought by a bigger media or tech company. But fuboTV, which focuses on live sports rights, might consider itself more of a tech company.

PhRMA calls Trump's ban on anti-racism training "harmful"

Trump speaking to reporters at the White House in September. Photo: Bill O'Leary/The Washington Post via Getty Images

Pharmaceutical Research and Manufacturers of America (PhRMA) said in a statement Thursday that President Trump's executive order that appears to block federal contractors from holding anti-racist programs or diversity training is "ill-conceived and harmful" and asked that it be rescinded.

Why it matters: PhRMA president and CEO Stephen Ubl warned that the order puts "improper bureaucratic hurdles and restrictions on speech" within private companies that have contracts and grants with the federal government, jeopardizing "meaningful dialogue on the values for which this nation stands."

Prosecutor: Fatal police shooting of Andrew Brown Jr. was "justified"

Khalil Ferebee (C), the son of Andrew Brown Jr., and attorneys Bakari Sellers (L) and Harry Daniel (R) at a May 11 news conference in Elizabeth City, North Carolina. Photo: Sean Rayford/Getty Images

A North Carolina prosecutor said Tuesday that the death of Andrew Brown Jr., a Black man fatally shot by sheriff's deputies last month, was "tragic" but "justified," due to the immediate threat officers believed Brown posed.

Why it matters: The FBI has opened a civil rights investigation into Brown's death. Police in Elizabeth City shot him five times, including in the back of his head, according to an independent autopsy report released by family attorneys last month.