Feb 20, 2019

Digital ads expected to crush everything else this year

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Adapted from eMarketer; Note: Forecast as of February 2019; Chart: Andrew Witherspoon/Axios

U.S. ad dollars spent this year on digital channels, including desktop, mobile, search, and social media, will surpass the total spent on non-digital ad channels, like television, out-of-home (billboards), radio, newspapers and magazines, according to a new projection from eMarketer.

Why it matters: 2017 was the first year that digital ad spending passed the television ad spend in the U.S. Now, digital is growing so quickly that it's slated to surpass revenue from all of the old-school mediums that for decades dominated the entertainment landscape.

Be smart: This is not surprising, given that out-of-home ads are the only traditional ad format that has been showing any real sign of growth over the past few years. It's also not surprising given that many of the older ad mediums are turning digital themselves, albeit slowly.

The big takeaway: For the first time this year, the combined share of Google and Facebook's dominance of digital ads will actually drop, despite record revenues.

  • That's because Amazon will continue to grow, eating at both companies' market share.
  • eMarketer predicts that Amazon's U.S. ads business will grow more than 50% this year, putting Amazon on track to close the gap with Facebook, which is currently the second-biggest digital ad company by spend next to Google.

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U.S. coronavirus updates: Death toll surpasses 8,400

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

Recorded deaths from the coronavirus surpassed 8,400 in the U.S. on Saturday, per Johns Hopkins data. The death toll in the U.S. has risen over 1,000 every day for the past four days, since April 1.

The big picture: President Trump said Saturday America's is facing its "toughest week, between this week and next week." Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said the U.S. should expect to see deaths continue to rise in this period.

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  1. Global: Total confirmed cases as of 8:30 p.m. ET: 1,197,405 — Total deaths: 64,606 — Total recoveries: 246,152Map.
  2. U.S.: Total confirmed cases as of 8:30 p.m. ET: 308,850 — Total deaths: 8,407 — Total recoveries: 14,652Map.
  3. Public health latest: CDC launches national trackers and recommends face coverings in public. Federal government will cover costs of COVID-19 treatment for uninsured. The virus is hitting poor, minority communities harder and upending childbirth.
  4. 2020 latest: "We have no contingency plan," Trump said on the 2020 Republican National Convention. "We're having the convention at the end of August."
  5. Business updates: Restaurants step up for health care workers. Employees are pressuring companies to provide protections during coronavirus.
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  7. Education update: Many college-age students won't get coronavirus relief checks.
  8. 1 🏀 thing: The WNBA postpones start of training camps and season.
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World coronavirus updates: Spain tracks more cases than Italy

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

Spain overtook Italy in its number of coronavirus cases on Saturday. The global death toll has surpassed 62,000, per Johns Hopkins data.

The latest: About half the planet's population is on lockdown amid the coronavirus crisis. Fatalities are exponentially increasing across Europe, with roughly half of deaths worldwide located in Italy and Spain.

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