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Expand chart
Adapted from eMarketer; Note: Forecast as of February 2019; Chart: Andrew Witherspoon/Axios

U.S. ad dollars spent this year on digital channels, including desktop, mobile, search, and social media, will surpass the total spent on non-digital ad channels, like television, out-of-home (billboards), radio, newspapers and magazines, according to a new projection from eMarketer.

Why it matters: 2017 was the first year that digital ad spending passed the television ad spend in the U.S. Now, digital is growing so quickly that it's slated to surpass revenue from all of the old-school mediums that for decades dominated the entertainment landscape.

Be smart: This is not surprising, given that out-of-home ads are the only traditional ad format that has been showing any real sign of growth over the past few years. It's also not surprising given that many of the older ad mediums are turning digital themselves, albeit slowly.

The big takeaway: For the first time this year, the combined share of Google and Facebook's dominance of digital ads will actually drop, despite record revenues.

  • That's because Amazon will continue to grow, eating at both companies' market share.
  • eMarketer predicts that Amazon's U.S. ads business will grow more than 50% this year, putting Amazon on track to close the gap with Facebook, which is currently the second-biggest digital ad company by spend next to Google.

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Former Blizzard CEO says he "failed” women at the studio

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Mike Morhaime, who co-founded and worked at video game studio Blizzard for 28 years, has apologized publicly for toxic work conditions at his former studio, which is now the subject of a discrimination and harassment lawsuit by the state of California.

Why it matters: Morhaime is no longer at Blizzard, but was its leader for most of its existence and therefore was in charge when much of what is alleged in California’s suit would have occurred.

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Patrick Mahomes of the Kansas City Chiefs wears a facemask while preparing for the start of Super Bowl LV. Photo: Patrick Smith/Getty Images

The NFL will fine unvaccinated players $14,650 if they violate COVID-19 protocols this season, ESPN reports.

The big picture: The rule change comes two days after the NFL announced that postponed games due to coronavirus outbreaks among unvaccinated players or staffers will not be rescheduled and teams responsible for delays will automatically forfeit.