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Expand chart
Adapted from eMarketer; Note: Forecast as of February 2019; Chart: Andrew Witherspoon/Axios

U.S. ad dollars spent this year on digital channels, including desktop, mobile, search, and social media, will surpass the total spent on non-digital ad channels, like television, out-of-home (billboards), radio, newspapers and magazines, according to a new projection from eMarketer.

Why it matters: 2017 was the first year that digital ad spending passed the television ad spend in the U.S. Now, digital is growing so quickly that it's slated to surpass revenue from all of the old-school mediums that for decades dominated the entertainment landscape.

Be smart: This is not surprising, given that out-of-home ads are the only traditional ad format that has been showing any real sign of growth over the past few years. It's also not surprising given that many of the older ad mediums are turning digital themselves, albeit slowly.

The big takeaway: For the first time this year, the combined share of Google and Facebook's dominance of digital ads will actually drop, despite record revenues.

  • That's because Amazon will continue to grow, eating at both companies' market share.
  • eMarketer predicts that Amazon's U.S. ads business will grow more than 50% this year, putting Amazon on track to close the gap with Facebook, which is currently the second-biggest digital ad company by spend next to Google.

Go deeper

House passes bill to decriminalize marijuana

Rep. Earl Blumenauer (D-Ore.), a longtime marijuana legalization advocate and co-sponsor of the bill. Photo: Pete Marovich For The Washington Post via Getty Images

The House on Friday voted 228-164 in favor of the Marijuana Opportunity Reinvestment and Expungement (MORE) Act, marking the first time a congressional chamber has voted in favor of decriminalizing marijuana at the federal level.

Why it matters: The Washington Post describes the bill as a "landmark retreat in the nation’s decades-long war on drugs," which has disproportionately affected people of color.

Updated 13 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Fauci says he accepted Biden's offer to be chief medical adviser "on the spot" — Biden plans to ask public to wear masks for first 100 days in office.
  2. Health: Coronavirus death rates rising across the country — Study: Increased COVID-19 testing can reduce transmission — Hospitalizations top 100,000 for the first time.
  3. Economy: U.S. economy adds 245,000 jobs in November as recovery slows — America's hidden depression: K-shaped recovery threatens Biden administration.
  4. Vaccine: What COVID-19 vaccine trials still need to do — Obama, Bush and Clinton willing to take vaccine in public —WSJ: Pfizer expects to ship half as many COVID vaccines as planned in 2020.
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Clean trucks are paving the road to the electric vehicle era

Illustration: Eniola Odetunde/Axios

The electric vehicle revolution is underway, led by the un-sexiest of plug-in models: the commercial truck.

Why it matters: Growing demand for cleaner trucks means 2021 will be a pivotal year for electric vehicles — just not the kind you might have expected.