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Expand chart
Adapted from eMarketer; Note: Forecast as of February 2019; Chart: Andrew Witherspoon/Axios

U.S. ad dollars spent this year on digital channels, including desktop, mobile, search, and social media, will surpass the total spent on non-digital ad channels, like television, out-of-home (billboards), radio, newspapers and magazines, according to a new projection from eMarketer.

Why it matters: 2017 was the first year that digital ad spending passed the television ad spend in the U.S. Now, digital is growing so quickly that it's slated to surpass revenue from all of the old-school mediums that for decades dominated the entertainment landscape.

Be smart: This is not surprising, given that out-of-home ads are the only traditional ad format that has been showing any real sign of growth over the past few years. It's also not surprising given that many of the older ad mediums are turning digital themselves, albeit slowly.

The big takeaway: For the first time this year, the combined share of Google and Facebook's dominance of digital ads will actually drop, despite record revenues.

  • That's because Amazon will continue to grow, eating at both companies' market share.
  • eMarketer predicts that Amazon's U.S. ads business will grow more than 50% this year, putting Amazon on track to close the gap with Facebook, which is currently the second-biggest digital ad company by spend next to Google.

Go deeper

Updated 1 hour ago - Sports

Experts predict major boom for North American sports stadiums

Rendering of the $375 million Moody Center on the UT-Austin campus. Photo courtesy of Moody Center

Stadium and arena construction in North America will total a relatively tame $5.8 billion this year, a 12% decrease from 2021.

The big picture: What the industry lacks in construction it expects to make up for in design, with experts predicting a sports venue boom over the next half-decade, SBJ reports.

Updated 1 hour ago - World

UK government: Kremlin has plan "to install pro-Russian leadership" in Ukraine

British Foreign Secretary Elizabeth Truss. Photo: Gints Ivuskans / AFP via Getty Images

The United Kingdom's Foreign Secretary on Saturday night said the government has "information that indicates the Russian Government is looking to install a pro-Russian leader in Kyiv as it considers whether to invade and occupy Ukraine."

The latest: “I can’t comment on specific pieces of intelligence. But we’ve been warning about just this kind of tactic for weeks and we’ve spoken to that publicly," Secretary of State Antony Blinken said Sunday. The Biden administration has said Russia is actively manufacturing a pretext for invasion and warned that Putin could use joint military exercises in Belarus as cover to invade from the north.

Updated 2 hours ago - Economy & Business

Student debt getting in the way of millennial homeownership

Illustration: Aïda Amer/Axios

Millennial homeownership is on the rise — but student loan debt is still keeping millions of members of America's largest generation from owning a home.

Why it matters: Buying a house remains the No. 1 way to build wealth in the U.S.