Dec 4, 2018

The only growing non-digital ad medium

Out of home (OOH) ads — including billboards, subway posters, beach airplane ads and more — are the only type of traditional ad medium that is still growing, according to Magna's latest ads forecast.

Data: MAGNA ad forecast; Chart: Naema Ahmed/Axios

Why it matters: Out of home placements are growing as they become more digital and can be bought and sold in an automated fashion, or programmatically. There's also an appeal to out of home ads, because it's hard for viewers to block them out. (You can't set up an ad-blocker to avoid ads on your subway commute.)

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Facebook won't stop letting politicians lie in ads

Photo: Chip Somodevilla/Getty Images

Anyone who was waiting for Facebook to change its controversial political ad policies — particularly the one that allows politicians to lie with impunity — will have to keep waiting, the company made clear Thursday.

Driving the news: Facebook released a raft of small changes to its rules around political ads, including giving consumers the option to block political ads from their feeds.

Go deeperArrowJan 9, 2020

Facebook will make political ads optional for users

Photo: Thomas Trutschel/Photothek via Getty Images

Facebook said Thursday it will give consumers the option to stop seeing political ads in their feeds moving forward.

Why it matters: Facebook has been heavily criticized for its policies around political ads, especially for its decision not to fact-check political ads.

Go deeperArrowJan 9, 2020

2020 rules of the road for the Age of Misinformation

Illustration: Sarah Grillo/Axios

With just weeks to the Iowa caucuses, social media platforms have finalized their rules governing political speech — and fired a starting pistol for political strategists to find ways to exploit them from now till Election Day.

Why it matters: "One opportunity that has arisen from all these changes is how people are trying to get around them," says Keegan Goudiss, director of digital advertising for Bernie Sanders' 2016 campaign and now a partner at the progressive digital firm Revolution Messaging.