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The Daily Wire

The Daily Wire on Monday launched its newest podcast, "The Morning Wire," a 14-minute morning news update that's being pitched as the conservative alternative to shows like "The Daily" from The New York Times and "Up First" from NPR.

Why it matters: Conservatives have been very successful at building popular podcasts, but to-date, there haven't been any break-out conservative morning news podcasts that set the agenda for early risers, commuters and professionals.

Details: "The Morning Wire" will deliver a brief deep dive into the top news stories of the day, a spokesperson told Axios. It will be available at 5a.m. on weekdays on Apple, Spotify, and wherever else users get podcasts.

  • The show will be hosted by Daily Wire editor-in-chief John Bickley and investigative reporter Georgia Howe.
  • The show will have rotating sponsors. Westwood One, a radio network owned by Cumulus Media, will help sell sponsorships for the podcast as a part of a larger advertising sales partnership with The Daily Wire.

Be smart: The Daily Wire has become one of the most successfully conservative podcast produces, in large part due its flagship show "The Ben Shapiro Show."

  • Last month, conservative media guru Howard Polskin published an analysis that found that two shows produced by The Daily Wire are the fastest-growing conservative news podcasts in the country.
  • Those shows include "The Ben Shapiro Show," which publishes daily around 10 a.m. and "Candace," which publishes weekly. "Candace" launched in March and is hosted by Candace Owens, a pro-Trump conservative commentator.
  • The company has launched several other popular podcasts, including "The Michael Knowles Show" and "The Matt Walsh Show," which routinely rank in Apple's top news podcasts.

The big picture: Conservatives in the past few years have found huge success in podcasting, largely due to the fact that they have built up such an enormous strength over three decades in talk radio.

  • But most podcasts and conservative talk radio shows aren't built to cover the same ground as mainstream news programs. Rather, they often lean more heavily into commentary and analysis.

The bottom line: "'Morning Wire' aims to carve out a new lane — fact-based news and analysis that isn't lying about the biases of its hosts and publisher," Daily Wire CEO and co-founder Jeremy Boreing told Axios.

Go deeper

By the numbers: Blue and red walls

Expand chart
Data: AdImpact; Chart: Will Chase/Axios

Democratic groups are flooding the airwaves — and outspending conservative organizations — to support President Biden’s Build Back Better agenda, according to data compiled by AdImpact.

The big picture: Liberal and conservative groups have spent a combined $56 million on TV and digital advertising since Sept. 1. The liberals' goal: convincing lawmakers to back the $3.5 trillion reconciliation package aimed at combating climate change and expanding the social safety net.

The hard math behind America's labor shortage

Data: Bureau of Labor Statistics, Congressional Budget Office; Chart: Axios Visuals

Yes, the pandemic has created unusual temporary labor market dynamics. But in the bigger picture, the 2010s were a golden age for companies seeking cheap labor. The 2020s are not.

The big picture: In the 2010s, the massive millennial generation was entering the workforce, the massive baby bo0m generation was still hard at work, and there was a multi-year hangover from the deep recession caused by the global financial crisis.

Advocates fret Roe v. Wade's 49th anniversary could be its last

Photo: Leigh Vogel/Getty Images for Women's March Inc

As Saturday marks the 49th anniversary of Roe v. Wade, the Supreme Court's landmark decision that legalized abortion access in the U.S., advocates warn the ruling is "more at risk now than ever."

The big picture: The Supreme Court in December heard a challenge to a Mississippi 15-week abortion ban that could throw Roe's survival into question, or at least narrow its scope.