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Cord-cutters are ditching their cable packages at the fastest rate ever, opting instead for cheaper, bundled digital TV options, according to the latest Magid Broadcast Study.

Expand chart

Data: Magid Proprietary Insights, April 2017; Chart: Andrew Witherspoon / Axios

Why it matters: The trend reflects consumers' preferences to ditch bundled cable packages for more affordable, niche bundled services that can be accessed on TV box tops or on mobile. For consumers, there are more bundled packages than ever, all popping up around similar price ranges. YouTube TV and Hulu TV launched within the past two month, joining the likes of SlingTV and DirectTV Now — all at a roughly $40 monthly price point — a bargain considering the average American pays $92 monthly for cable.

Cord-cutting is being matched by a rise in streaming, also at a rate faster than ever. Per the Interactive Advertising Bureau's latest TV industry study, 56% of U.S. adults own a streaming-enabled television, up from one-third of adults in 2015.

"Skinny" is the new trend: Most major content providers are transitioning to "skinny" bundles, smaller channel packages that combine only a few highly-desired channels. Earlier this year, Apple announced it would offer a "skinny bundle" of HBO, Showtime and Starz. Dish is now offering a skinny "flex pack," and last year Verizon introduced a 'skinny bundle' at $55 monthly.

Go deeper

GOP-led Arizona board calls for end to election audit

Ballots are counted at the Maricopa County Election Department after the presidential election in Phoenix, Arizona, on Nov. 5. Photo: Olivier Touron/AFP via Getty Images

The Republican-led Maricopa County Board of Supervisors on Monday urged the Arizona Senate's GOP-led audit of its 2020 presidential election results to be called off in a letter Monday.

Why it matters: The letter underscores divisions in the GOP between loyalists of former President Trump and those denouncing baseless election claims, which saw Rep. Liz Cheney (R-Wyo.) ousted last Wednesday as the third-highest ranking House Republican after speaking out on the matter.

Ben Geman, author of Generate
47 mins ago - Energy & Environment

IEA analysis charts "narrow" pathway to Paris climate goal

Photovoltaic solar panels at the power plant in La Colle des Mees, Alpes de Haute Provence, southeastern France. Photo: Gerard Julien/AFP via Getty Images

The pathway for transforming global energy systems to reach net-zero emissions by 2050 is "narrow but still achievable" and demands unprecedented acceleration away from fossil fuels, an International Energy Agency report published Tuesday concludes.

Why it matters: It provides detailed analysis and estimates of what's needed for a good shot at limiting temperature rise to 1.5°C above preindustrial levels — the Paris Agreement benchmark for avoiding some of the most damaging effects of climate change.

2 hours ago - World

In photos: Deadly Cyclone Tauktae leaves trail of destruction across India

A police officer helps a public transport driver cross a flooded street due to heavy rain caused by Tropical Cyclone Tauktae in Mumbai, India, on May 17. Photo: Ashish Vaishnav/SOPA Images/LightRocket via Getty Images

Tropical Cyclone Tauktae killed at least 16 people in India after making landfall in Gujarat Monday, packing 100mph winds, and sweeping across Kerala, Karnataka, Goa and Maharashtra, per Reuters.

The big picture: The storm unleashed heavy rains and winds as authorities continued to grapple with surging infection rates and deaths from COVID-19. Over 200,000 people were evacuated from Gujarat, and ports, airports and vaccination centers shut in the state and Mumbai, Reuters reports. Tauktae weakened from a Category 3 storm into a "severe cyclonic storm" Tuesday morning local time.

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