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Cord-cutters are ditching their cable packages at the fastest rate ever, opting instead for cheaper, bundled digital TV options, according to the latest Magid Broadcast Study.

Expand chart

Data: Magid Proprietary Insights, April 2017; Chart: Andrew Witherspoon / Axios

Why it matters: The trend reflects consumers' preferences to ditch bundled cable packages for more affordable, niche bundled services that can be accessed on TV box tops or on mobile. For consumers, there are more bundled packages than ever, all popping up around similar price ranges. YouTube TV and Hulu TV launched within the past two month, joining the likes of SlingTV and DirectTV Now — all at a roughly $40 monthly price point — a bargain considering the average American pays $92 monthly for cable.

Cord-cutting is being matched by a rise in streaming, also at a rate faster than ever. Per the Interactive Advertising Bureau's latest TV industry study, 56% of U.S. adults own a streaming-enabled television, up from one-third of adults in 2015.

"Skinny" is the new trend: Most major content providers are transitioning to "skinny" bundles, smaller channel packages that combine only a few highly-desired channels. Earlier this year, Apple announced it would offer a "skinny bundle" of HBO, Showtime and Starz. Dish is now offering a skinny "flex pack," and last year Verizon introduced a 'skinny bundle' at $55 monthly.

Go deeper

House passes sweeping election and anti-corruption bill

Photo: Win McNamee via Getty Images

The House voted 220-210Wednesday to pass Democrats' expansive election and anti-corruption bill.

Why it matters: Expanding voting access has been a top priority for Democrats for years, but the House passage of the For the People Act (H.R. 1) comes as states across the country consider legislation to rollback voting access in the aftermath of former President Trump's loss.

Updated 4 hours ago - Politics & Policy

House passes George Floyd Justice in Policing Act

Photo: Stephen Maturen via Getty Images

The House voted 220 to 212 on Wednesday evening to pass a policing bill named for George Floyd, the Black man whose death in Minneapolis last year led to nationwide protests against police brutality and racial injustice.

Why it matters: The legislation overhauls qualified immunity for police officers, bans chokeholds at the federal level, prohibits no-knock warrants in federal drug cases and outlaws racial profiling.

6 hours ago - Politics & Policy

Senate Republicans plan to exact pain before COVID relief vote

Sen. Ron Johnson. Photo: Stefani Reynolds/Bloomberg via Getty Images

Republicans are demanding a full, 600-page bill reading — and painful, multi-hour "vote-a-rama" — as Democrats forge ahead with their plan to pass President Biden's $1.9 trillion COVID-19 relief package.

Why it matters: The procedural war is aimed at forcing Democrats to defend several parts the GOP considers unnecessary and partisan. While the process won't substantially impact the final version of the mammoth bill, it'll provide plenty of ammunition for future campaign messaging.

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