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Illustration: Aïda Amer/Axios

Consumers consistently say they want more privacy, but they don't do much about it.

Why it matters: That's the contradiction buried within the privacy debate. Survey after survey suggest that consumers care about preserving whatever privacy they have left — but few actually take steps to share less or delete the troves of data being collected about them online.

  • The reality is that the services collecting that data are now large and essential to everyday life — and managing our data (and who gets access to it) is overwhelmingly complicated.
  • So consumers, despite their outrage, tend to shrug and make do with the status quo.

By the numbers: 92% of consumers say they should be able to control the information about them on the internet, per a recent PricewaterhouseCoopers report. And 71% say they'd stop doing business with a company for giving away their sensitive data without permission.

  • Yet despite high awareness of data scandals, an IBM survey showed most consumers don't take consequential action in response.
  • Less than half (45%) updated privacy settings. Only 16% stopped doing business with an impacted company, and only 18% deleted a social media account.
  • Most people say it's important to have a clear understanding of a company's privacy policy before signing up — but in practice, most people skip right to the "I agree" box without actually reading it, according to an Axios-SurveyMonkey poll.
"People say they're worried, but they don't vote with their fingers, so to speak."
— Jay Cline, PwC Privacy Leader

Case in point: Cline notes that even when legally mandated privacy protections are available, the response rates are low. For example, few consumers use their HIPAA rights to get access to medical records, or use the option under the law to delete medical records.

  • And the opt-out rates for marketing blasts are incredibly low — under 2%.

The big picture: "Some of these companies have so much power that we don't have much choice but to use their services — and we can't use these services without giving something up," said Jennifer King, director of privacy at Stanford Law School's Center for Internet and Society.

Yes, but: Although the numbers are relatively small, consumers are starting to use privacy-conscious tools like ad blockers, virtual private networks and encryption. Google says 20 million people access the "My Accounts" hub that houses privacy and security settings every day.

What's next: California's privacy law, which takes effect next January, will be a litmus test for how badly consumers really want privacy as well as for major companies' willingness to grant the same rights to users outside of the state.

  • "The question of how many people are going to try to express their rights for the first time is really important," said PwC's Cline.

Go deeper

Biden to stress U.S. does not seek new Cold War in UN speech

Photo: Al Drago/Getty Images

President Biden will use his first address before the UN General Assembly to lay out his vision for an era of "intensive diplomacy" with allies and "vigorous competition" with great powers — without a Cold War with China.

Why it matters: Biden will take the podium in New York on Tuesday with his own international credibility in question after the chaotic withdrawal from Afghanistan. His administration also is struggling to build international momentum to fight climate change, the pandemic and rising global authoritarianism.

5 hours ago - Health

Biden administration to lift travel ban for fully vaccinated international travelers

Photo: Win McNamee/Getty Images

White House COVID-19 response coordinator Jeff Zients announced on Monday that the Biden administration will allow fully vaccinated travelers from around the world to enter the U.S. beginning in November.

Why it matters: The announcement comes as President Biden seeks commitments from countries to donate vaccines to the global COVAX initiative. He is expected to host a COVID summit on the sidelines of the UN General Assembly this week, and many of the countries attending have expressed frustration with the travel ban.

Dan Primack, author of Pro Rata
5 hours ago - Economy & Business

Gen Z breaks into VC

Illustration: Aïda Amer/Axios

When Meagan Loyst joined VC firm Lerer Hippeau, less than two years out of Boston College, she was still living with her parents. She had virtually no online brand presence, and the pandemic made it impossible to build a professional network via in-person meetings.

Why it matters: Loyst wasn't alone. Venture firms have accelerated hiring in line with record deal activity, often seeking younger investors who can spot trends that fly below the radar (or intrinsic understanding) of older partners.