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Photo: David Becker/Getty Images

A full 81% of consumers say that in the past year they've become more concerned with how companies are using their data, and 87% say they've come to believe companies that manage personal data should be more regulated, according to a survey out Monday by IBM's Institute for Business Value.

Yes, but: They aren't totally convinced they should care about how their data is being used, and many aren't taking meaningful action after privacy breaches, according to the survey. Despite increasing data risks, 71% say it's worth sacrificing privacy given the benefits of technology.

By the numbers:

  • 89% say technology companies need to be more transparent about their products
  • 75% say that in the past year they've become less likely to trust companies with their personal data
  • 88% say the emergence of technologies like AI increase the need for clear policies about the use of personal data.

The other side: Despite increasing awareness of privacy and security breaches, most consumers aren't taking consequential action to protect their personal data.

  • Fewer than half (45%) report that they've updated privacy settings, and only 16% stopped doing business with an entity due to data misuse.

Be smart: There's a surprisingly large group of consumers globally who are clueless about the risks to their data: 3 out of 10 people polled say they're unaware of data breaches that have occurred. But awareness grows with every massive privacy incident, and so does pressure on businesses to button up their data policies.

Go deeper

Study: Social media giants failing to remove most antisemitic posts

Facebook CEO Mark Zuckerberg speaking virtually during a March House Energy and Commerce Subcommittees hearing on a laptop computer in Tiskilwa, Illinois. Photo: Daniel Acker/Bloomberg via Getty Images

Five social media giants failed to remove 84% of antisemitic posts in May and June — and Facebook performed the worst despite announcing new rules to tackle the problem, a new report finds.

Driving the news: The Center for Countering Digital Hatred (CCDH) notes in its study that it reported 714 posts containing "anti-Jewish hatred" to Facebook, Twitter, Instagram, Youtube and TikTok — which were collectively viewed 7.3 million times. These "clearly violated" company policies, according to the CCDH.

Ina Fried, author of Login
Updated 3 hours ago - Sports

Transgender weightlifter Laurel Hubbard: "It gets better"

New Zealand weightlifter Laurel Hubbard became the first openly transgender woman to compete in the Olympics. Ina Fried/Axios

Laurel Hubbard, speaking to reporters after becoming the first openly transgender woman to compete in the Olympics, on Tuesday expressed gratitude for the opportunity to compete as an athlete and convince transgender people to work through adversity.

What she's saying: "All I have ever really wanted as an athlete is just to be regarded as an athlete," Hubbard, said in response to a question from Axios. "I suppose the thing I have been so grateful here in Tokyo is just being given those opportunities to just go through life as any other athlete."

Amazon may have violated law in Alabama warehouse vote, NLRB says

The Amazon BHM1 fulfillment center in Bessemer, Alabama. Photo: Patrick T. Fallon/AFP via Getty Images

Amazon warehouse workers in Bessemer, Alabama, should hold a new election to determine whether to unionize with the Retail, Wholesale and Department Store Union, the National Labor Relations Board said in a preliminary finding Monday.

Details: The e-commerce giant may have illegally interfered in a mail-in election tallied in April on whether workers at the plant should unionize, per a statement from an NLRB hearing officer assigned to the case. Amazon said it would appeal any ruling stipulating that a second vote should take place.