- Sara Fischer
- Oct 24
Analysis: Conservative media traffic slump
Some of the biggest names in conservative digital media are seeing big traffic declines over the past year, according to comScore data pulled by Activate and Axios. On the other hand, business-centric sites, like CNBC, Business Insider, and Bloomberg are seeing big traffic bumps, per the analysis.
Note: Both IJR and the Daily Caller have challenged the analysis. IJR founder Alex Skatell tweeted that his site had cancelled its comScore subscription, while Daily Caller editor in chief Geoffrey Ingersoll said his site uses Quantcast and tweeted screenshots showing Daily Caller traffic compared to last year.
Data: Activate Tech & Media Outlook 2018 based off comScore numbers Chart: Chris Canipe / Axios
Here are the numbers provided by IJR and The Daily Caller, who use Google Analytics/Quantcast and Quantcast respectively.
Go deeper: The media measurement mess