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Photo: Comcast

Comcast is partnering with Amazon to bring its video service, Amazon Prime video to its X1 service, which is a Pay-TV package that integrates on-demand and live programming through a combined hardware product and software platform.

Why it matters: Cable and satellite providers are competing with the big subscription video on-demand (SVOD) companies, like Amazon, Hulu and Netflix, to retain customers, but they also need those companies to retain their Pay-TV subscriber base with marketing deals.

The details: Prime Video content will be integrated on Comcast's X1 platform in the U.S., and available within X1's search feature and remote control functions.

  • X1 subscribers will also be able to access titles for rental or purchase and add on a selection of over 160 Prime Video Channels, including Showtime and STARZ.

Comcast already lets their X1 Pay-TV consumers access other SVODs, like Netflix and Youtube, with just a single click or voice command on its X1 remote.

The big picture: Most Pay-TV companies, like AT&T, Verizon, etc., broker these type of deals with digital streamers to be able to market the packages to consumers.

  • It's important that they do so, because many of the ~120 million television households in the U.S. are quickly dropping their expensive Pay-TV packages for cheaper, digital bundles in a process dubbed "cord-cutting."

Go Deeper: Cord cutters will outpace previous projections and grow more than 30% this year

Go deeper

Dion Rabouin, author of Markets
42 mins ago - Economy & Business

Biden's inflation danger

Illustration: Sarah Grillo/Axios

President-elect Joe Biden's $1.9 trillion stimulus proposal has economists and bullish market analysts revising their U.S. growth expectations higher, predicting a reflation of the economy in 2021 and possibly more booming returns for risk assets.

Yes, but: Others are warning that what's expected to be reflation could actually show up as inflation, a much less welcome phenomenon.

Ina Fried, author of Login
3 hours ago - Technology

CES was largely irrelevant this year

Illustration: Sarah Grillo/Axios

Forced online by the pandemic and overshadowed by the attack on the Capitol, the 2021 edition of CES was mostly an afterthought as media's attention focused elsewhere.

Why it matters: The consumer electronics trade show is the cornerstone event for the Consumer Technology Association and Las Vegas has been the traditional early-January gathering place for the tech industry.

The FBI is tracing a digital trail to Capitol rioters

Illustration: Sarah Grillo

Capitol rioters, eager to share proof of their efforts with other extremists online, have so far left a digital footprint of at least 140,000 images that is making it easier for federal law enforcement officials to capture and arrest them.

The big picture: Law enforcement's use of digital tracing isn't new, and has long been at the center of fierce battles over privacy and civil liberties. The Capitol siege is opening a fresh front in that debate.

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