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Photo: Comcast

Comcast is partnering with Amazon to bring its video service, Amazon Prime video to its X1 service, which is a Pay-TV package that integrates on-demand and live programming through a combined hardware product and software platform.

Why it matters: Cable and satellite providers are competing with the big subscription video on-demand (SVOD) companies, like Amazon, Hulu and Netflix, to retain customers, but they also need those companies to retain their Pay-TV subscriber base with marketing deals.

The details: Prime Video content will be integrated on Comcast's X1 platform in the U.S., and available within X1's search feature and remote control functions.

  • X1 subscribers will also be able to access titles for rental or purchase and add on a selection of over 160 Prime Video Channels, including Showtime and STARZ.

Comcast already lets their X1 Pay-TV consumers access other SVODs, like Netflix and Youtube, with just a single click or voice command on its X1 remote.

The big picture: Most Pay-TV companies, like AT&T, Verizon, etc., broker these type of deals with digital streamers to be able to market the packages to consumers.

  • It's important that they do so, because many of the ~120 million television households in the U.S. are quickly dropping their expensive Pay-TV packages for cheaper, digital bundles in a process dubbed "cord-cutting."

Go Deeper: Cord cutters will outpace previous projections and grow more than 30% this year

Go deeper

In photos: Twin Cities on edge after Daunte Wright shooting

Police officers form a line as they face off with demonstrators protesting the death of Daunte Wright outside the Brooklyn Center police station on April 12 in Brooklyn Center, Minnesota. Photo by Scott Olson/Getty Images

There were tense scenes in the Twin Cities suburb of Brooklyn Center Monday night, after demonstrators defied a 7 p.m. curfew to protest for a second night the fatal police shooting of Daunte Wright.

The big picture: The curfew was announced following a night of protests and unrest over the killing of Wright, 20, during a traffic stop Sunday. Following peaceful protests and a daytime vigil, police again deployed tear gas during clashes with protesters Monday night, according to reporters on the scene.

Japan to release Fukushima water into sea

People near storage tanks for radioactive water at the Fukushima Dai-ichi nuclear power plant in Okuma, Fukushima Prefecture, Japan, in 2020. Photo: Tomohiro Ohsumi/Getty Images

Japan's government on Tuesday announced plans to release more than 1 million metric tons of contaminated water from the destroyed Fukushima nuclear plant into the Pacific Ocean following a treatment process.

Why it matters: While the Biden administration has said Japan appears to have met globally accepted nuclear safety standards, officials in South Korea, China and Taiwan, local residents, those in the fishing industry and green groups oppose the plans, due to begin in about two years, per the Guardian.

In photos: Life along the U.S.-Mexico border

Children at the border of the Puerto de Anapra colonia of Ciudad Juárez, Mexico, hang on a border fence and look to Sunland Park, N.M. Photo: Russell Contreras/Axios

Axios traveled to McAllen and El Paso, Texas, and Ciudad Juárez, Mexico, to see how the communities are responding to an increase of migrants from Central America.

Of note: The region in South and West Texas are among the poorest in the nation and rarely are the regions covered in depth beyond the soundbites and press conference. Axios reporters Stef Kight and Russell Contreras walked the streets of McAllen, El Paso, Texas, and Ciudad Juárez to record images that struck them.

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