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Photo: Comcast

Comcast is partnering with Amazon to bring its video service, Amazon Prime video to its X1 service, which is a Pay-TV package that integrates on-demand and live programming through a combined hardware product and software platform.

Why it matters: Cable and satellite providers are competing with the big subscription video on-demand (SVOD) companies, like Amazon, Hulu and Netflix, to retain customers, but they also need those companies to retain their Pay-TV subscriber base with marketing deals.

The details: Prime Video content will be integrated on Comcast's X1 platform in the U.S., and available within X1's search feature and remote control functions.

  • X1 subscribers will also be able to access titles for rental or purchase and add on a selection of over 160 Prime Video Channels, including Showtime and STARZ.

Comcast already lets their X1 Pay-TV consumers access other SVODs, like Netflix and Youtube, with just a single click or voice command on its X1 remote.

The big picture: Most Pay-TV companies, like AT&T, Verizon, etc., broker these type of deals with digital streamers to be able to market the packages to consumers.

  • It's important that they do so, because many of the ~120 million television households in the U.S. are quickly dropping their expensive Pay-TV packages for cheaper, digital bundles in a process dubbed "cord-cutting."

Go Deeper: Cord cutters will outpace previous projections and grow more than 30% this year

Go deeper

27 mins ago - World

Two years of COVID-19

Expand chart
Data: Our World in Data; Chart: Axios Visuals

Two years ago Wednesday, the first case of a mysterious new respiratory disease was discovered in Wuhan, China. Now, the Omicron variant has deepened concerns about just how much longer the coronavirus pandemic will last.

The big picture: More than 5 million people have died since that first case. Most people on earth have lived through some form of lockdown. 54% of the global population has had at least one vaccination, though the shots have been distributed unevenly.

Updated 13 hours ago - Politics & Policy

U.S. sounds alarm on Ukraine

Conscripts line up at a Russian railway station yesterday before departing for Army service. Photo: Sergei Malgavko/TASS via Getty Images

The Biden administration is "deeply concerned" by new intelligence — detailed for Axios and other outlets — showing Russia stepping up preparations to invade Ukraine as soon as early 2022.

Why it matters: Most of this was known from public sources and satellite imagery, but the administration is sending a stronger signal by releasing specific details from the intelligence community.

14 hours ago - Economy & Business

CNN fires Chris Cuomo

Photo: Kevin Mazur/Getty Images for CNN

CNN said Saturday evening it has fired one of its star anchors, Chris Cuomo, following new revelations from a legal review made by the company into Cuomo's involvement in the management of his brother's sexual harassment scandal.

Why it matters: Saturday's firing speaks to how much pressure CNN was under by employees and critics to address Cuomo's behavior.

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