Sep 27, 2018

CollegeHumor launches subscription service

CollegeHumor, a comedy website owned by holding group IAC, is launching DROPOUT, an ad-free subscription service.

Why it matters: It's the latest example of a publisher creating a new revenue stream and a new way to connect with its audience. Many internet users have become frustrated with advertising, and are willing to pay for content they like on a subscription basis.

Details: For now, the service is launching in beta. It will cost $5.99 for month-to-month access, $4.99 for six months and $3.99 for 12 months.

  • It will be catered to the site's niche audience of millennial mobile video consumers.

Driving the news: Like many other digital publishers, CollegeHumor is hoping to diversify its revenue stream with this offering.

  • About 40% of its revenue comes from advertising and about 60% is tied to content licensing through its production studio.
  • An executive tells Axios that the company has doubled its revenue in the past five years.

The big picture: CollegeHumor follows a number of IAC-owned publications moving into a subscription or membership model, such as The Daily Beast and Vimeo.

"In order for us to build a competing business within IAC banner, we don't need millions upon millions become members. We can be successful creating value at IAC at a number less than that."
— Shane Rahmani, Chief Business Officer

Go deeper: News turns to comedy in the Trump era

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Updated 26 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 11:30 p.m. ET: 6,889,889 — Total deaths: 399,642 — Total recoveries — 3,085,326Map.
  2. U.S.: Total confirmed cases as of 11:30 p.m. ET: 1,920,061 — Total deaths: 109,802 — Total recoveries: 500,849 — Total tested: 19,778,873Map.
  3. Public health: Why the pandemic is hitting minorities harder — Coronavirus curve rises in FloridaHow racism threatens the response to the pandemic Some people are drinking and inhaling cleaning products in attempt to fight the virus.
  4. Tech: The pandemic is accelerating next-generation disease diagnostics — Robotics looks to copy software-as-a-service model.
  5. Business: Budgets busted by coronavirus make it harder for cities to address inequality Sports, film production in California to resume June 12 after 3-month hiatus.
  6. Education: Students and teachers flunked remote learning.

George Floyd updates

Protesters in Washington, D.C. on June 6. Photo: Samuel Corum/Getty Images

Tens of thousands of demonstrators are rallying in cities across the U.S. and around the world to protest the killing of George Floyd. Huge crowds have assembled in Washington, D.C., Philadelphia and Chicago for full-day events.

Why it matters: Twelve days of nationwide protest in the U.S. has built pressure for states to make changes on what kind of force law enforcement can use on civilians and prompted officials to review police conduct. A memorial service was held for Floyd in Raeford, North Carolina, near where he was born. Gov. Roy Cooper ordered all flags to fly at half-staff to honor him until sunset.

Updated 3 hours ago - World

In photos: People around the world rally against racism

Despite a ban on large gatherings implemented in response to the coronavirus pandemic, protesters rally against racism in front of the American Embassy in Paris on June 6. Photo: Julien Mattia/Anadolu Agency via Getty Images

Tens of thousands of people have continued to rally in cities across the world against racism and show their support this week for U.S. demonstrators protesting the death in police custody of George Floyd.

Why it matters: The tense situation in the U.S. has brought the discussion of racism and discrimination onto the global stage at a time when most of the world is consumed by the novel coronavirus.