CollegeHumor, a comedy website owned by holding group IAC, is launching DROPOUT, an ad-free subscription service.

Why it matters: It's the latest example of a publisher creating a new revenue stream and a new way to connect with its audience. Many internet users have become frustrated with advertising, and are willing to pay for content they like on a subscription basis.

Details: For now, the service is launching in beta. It will cost $5.99 for month-to-month access, $4.99 for six months and $3.99 for 12 months.

  • It will be catered to the site's niche audience of millennial mobile video consumers.

Driving the news: Like many other digital publishers, CollegeHumor is hoping to diversify its revenue stream with this offering.

  • About 40% of its revenue comes from advertising and about 60% is tied to content licensing through its production studio.
  • An executive tells Axios that the company has doubled its revenue in the past five years.

The big picture: CollegeHumor follows a number of IAC-owned publications moving into a subscription or membership model, such as The Daily Beast and Vimeo.

"In order for us to build a competing business within IAC banner, we don't need millions upon millions become members. We can be successful creating value at IAC at a number less than that."
— Shane Rahmani, Chief Business Officer

Go deeper: News turns to comedy in the Trump era

Go deeper

Updated 1 min ago - Politics & Policy

Microphones will be muted during parts of Thursday's presidential debate

Photos: Jim Watson and Saul Loeb/AFP via Getty Images

The Commission on Presidential Debates adopted new measures on Monday to mute the microphones of President Trump and Joe Biden to allow each candidate two minutes of uninterrupted time per segment during Thursday night's debate.

Why it matters: During September's chaotic debate, Trump interrupted Biden 71 times, while Biden interrupted Trump 22 times.

Updated 51 mins ago - Politics & Policy

Supreme Court denies Pennsylvania GOP request to limit mail-in voting

Protesters outside Supreme Court. Photo: Daniel Slim/AFP via Getty Images

The Supreme Court on Monday denied a request from Pennsylvania's Republican Party to shorten the deadlines for mail-in ballots in the state. Thanks to the court's 4-4 deadlock, ballots can be counted for several days after Election Day.

Why it matters: It's a major win for Democrats that could decide the fate of thousands of ballots in a crucial swing state that President Trump won in 2016. The court's decision may signal how it would deal with similar election-related litigation in other states.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Politics: Trump says if Biden's elected, "he'll listen to the scientists"Trump calls Fauci a "disaster" on campaign call.
  2. Health: Coronavirus hospitalizations are on the rise — 8 states set single-day coronavirus case records last week.
  3. States: Wisconsin judge reimposes capacity limit on indoor venues.
  4. Media: Trump attacks CNN as "dumb b*stards" for continuing to cover pandemic.
  5. Business: Consumer confidence surveys show Americans are getting nervousHow China's economy bounced back from coronavirus.
  6. Sports: We've entered the era of limited fan attendance.
  7. Education: Why education technology can’t save remote learning.