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Photo via Cheddar

Cheddar, the streaming video network dubbed the "CNBC for millennials" is launching its own business-focused news channel for Snapchat Discover.

Why it matters: It's the latest addition to the two-year-old video company's growing portfolio of digital distribution partners. In the past two weeks, Cheddar has launched new distribution partnerships with Snapchat, YouTube TV, Hulu, Altice, and the news section of The Roku Channel.

  • Cheddar will release a new "Publisher Story" on Snapchat Discover every morning at 6 a.m. ET. It will focus its coverage on personal finance, career news, innovative business news, and cryptocurrency.
  • "I think our partnership with Snap and being on their platform is a BIG part of us building the #1 financial/business news brand for centennials," says CEO and founder Jon Steinberg. "It is WHERE that audience lives."

The bigger picture: As one of the first full-time digital streaming news networks, Cheddar's business model is to expand its distribution as quickly as possible to build its brand while it remains ahead in the space. Many legacy and digital-first text-based news outlets are now racing to catch up and building live shows on social media or on-demand shows for streaming networks.

Our thought bubble: As Axios noted previously, while Cheddar's exact audience numbers are unknown, it's hoping a wide array of video distribution partners will help broaden its reach amongst younger generations that are "cutting the cord," or ditching their cable packages for cheaper, digital bundles.

Go deeper

Updated 2 hours ago - Politics & Policy

Key government agency says Biden transition can formally begin

General Services Administrator Emily Murphy. Photo: Alex Edelman/CNP/Getty Images

General Services Administrator Emily Murphy said in a letter to President-elect Joe Biden on Monday that she has determined the transition from the Trump administration can formally begin.

Why it matters: Murphy, a Trump appointee, had come under fire for delaying the so-called "ascertainment" and withholding the funds and information needed for the transition to begin while Trump's legal challenges played out.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Vaccines: Key information about the effective COVID-19 vaccines — Oxford and AstraZeneca's vaccine won't just go to rich countries.
  2. Health: U.S. coronavirus hospitalizations keep breaking recordsWhy we're numb to 250,000 deaths.
  3. World: England to impose stricter regional systemU.S. hotspots far outpacing Europe's — Portugal to ban domestic travel for national holidays.
  4. Economy: The biggest pandemic labor market drags.
  5. Sports: Coronavirus precautions leave college basketball schedule in flux.

Michigan board certifies Biden's win

Poll workers count absentee ballots in Detroit, Michigan on Nov. 4. Photo: Salwan Georges/The Washington Post via Getty Images

The Michigan Board of State Canvassers certified the state's election results on Monday, making President-elect Joe Biden's win there official and granting him the state's 16 electoral votes.

Why it matters: Republican Party leaders had unsuccessfully appealed to delay the official certification, amid the Trump campaign's failed legal challenges in key swing states.