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Photo: Bridget Bennett/Bloomberg via Getty Images

The Consumer Technology Association said Tuesday that it is going ahead with next month's CES trade show in Las Vegas even as a number of tech companies and publications say they won't be sending their employees.

Why it matters: The annual consumer electronics trade show is a key gathering point for the industry, but the pandemic forced it to go virtual in 2021.

  • "CES will still take place Jan. 5-8 in Las Vegas with strong safety measures in place," the Consumer Technology Association said in a statement to Axios.
  • "Thousands of entrepreneurs, businesses, media and buyers are planning to come to Las Vegas. Top leaders from federal and state and foreign governments are attending," the group said, adding that it has "received several thousand new registrants since late last week."

Yes, but: Lots of tech companies and media organizations say they won't be in attendance.

  • Amazon said late Monday that it won't be attending. Meta, Twitter and Pinterest are also skipping the show, per Reuters. T-Mobile is vastly scaling back its presence, including canceling a planned keynote from CEO Mike Sievert.
  • A number of the big names in tech media plan to cover the show entirely remotely, including CNET, Engadget, The Verge, TechCrunch, IGN and TechRadar.
  • Samsung was noncommittal, but said it is considering a smaller on-site delegation as it prioritizes worker health: "The health and safety of our employees and attendees is our top priority heading into CES 2022."
  • Update: On Wednesday, AT&T and TikTok also told Axios they would not be taking part in person.

Be smart: The organizers of CES tried to push forward with the 2021 event in person before finally shifting to virtual.

The big picture: Tech companies have been adjusting their plans in the wake of the Omicron variant. Microsoft, Google, Amazon, Apple and Meta have all postponed a widespread return of workers to corporate offices.

Go deeper

Jan. 6 committee subpoenas tech giants

A mob of Trump supporters breaches the U.S. Capitol on Jan. 6, 2021, in Washington, D.C. Photo: Michael Robinson Chavez/The Washington Post via Getty Images

The Jan. 6 select committee on Thursday subpoenaed Alphabet, Meta, Reddit and Twitter for records as part of its investigation of the Capitol insurrection.

Why it matters: The four social media companies have key information related to the spread of misinformation, efforts to overturn the 2020 election and domestic violent extremism, the panel said.

Dan Primack, author of Pro Rata
59 mins ago - Economy & Business

Peloton's wild ride and possible buyers

Illustration: Megan Robinson/Axios

Peloton is having a bumpy ride, and has become a source of fascination among even those who've never invested or clipped in.

Driving the news: On Monday, a hedge fund with less than a 5% stake in Peloton called for CEO John Foley to be fired and for the connected fitness company to consider seeking a strategic buyer. Shares gained nearly 10% on the news, but remained down 16.2% for the year and off 80% their December 2020 peak.

Scoop: Republicans probe NBC over Beijing Olympics coverage

Photo: Oscar del Pozo/AFP via Getty Images

Republican leaders on the House Energy and Commerce Committee have sent a letter to NBC Universal executives voicing concerns about "the extent of influence the CCP (Chinese Communist Party) may have over NBCUniversal’s coverage of the games."

Why it matters: The human rights abuses committed by the CCP have been the subject of intense scrutiny ahead of this year's Winter Games in Beijing. Activists last year sent a letter to NBC executives urging the network to cancel plans to cover the Olympics.