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Rebeccca Zisser/Axios

The majority of U.S. adults in a new poll by Edelman Intelligence would feel more favorably toward a company whose CEO backs tougher background checks for gun purchases.

Why it matters: CEOs traditionally were reluctant to wade into polarizing issues, but they face pressure from shareholders, employees and customers to show their values.

The global communications firm, which has conducted the Edelman Trust Barometer research for 19 years, gave Axios a first look at the poll.

  • The bottom line: Companies have "more to gain than they put at risk by taking a stand" on guns.
  • Just this week, Walmart halted ammo sales for handguns and assault-style weapons. Kroger joined Walmart in asking shoppers not to carry guns openly.

Edelman's advice to CEOs, based on the research:

  • "Executives have the public's permission to use their platforms to draw visibility to the issue and support gun safety laws."
  • "Businesses can choose from a variety of unifying initiatives — like background checks, red flag laws and educational program funding."
  • "Consumers are 3x more likely to respond positively than negatively to a CEO or company that takes action to address gun violence."

The full report:

Go deeper:

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Go deeper

Updated 13 mins ago - Politics & Policy

Top Pentagon officials contradict Biden on Afghanistan advice

Photo: Carolone Brehman/Pool/AFP via Getty Images

Top military leaders confirmed in a Senate hearing Tuesday they recommended earlier this year that the U.S. keep 2,500 troops in Afghanistan, and that they believed withdrawing those forces would lead to the collapse of the Afghan military.

Why it matters: Biden denied last month that his top military advisers wanted troops to remain in Afghanistan, telling ABC's George Stephanopoulos: "No one said that to me that I can recall."

Poll: Latinas more likely to open their own businesses, despite pandemic setbacks

Janie Isidoro, owner of My Corazon, a Chicano business in downtown Hanford, Calif. Photo: Al Seib/Los Angeles Times via Getty Images

Latinas in the U.S. are more likely to own, or plan to open, their own businesses than non-Hispanic women, despite the pandemic’s disproportionate burden, a recent poll found.

Why it matters: The survey, conducted by Telemundo, the Latino Victory Foundation and Hispanics Organized for Political Equality, suggests Latinas can be a driver of growth for the U.S. even though they have faced greater COVID-19-related setbacks.

Warren opposes Fed chair Powell's renomination, calls him a "dangerous man"

Sen. Elizabeth Warren speaks during a hearing before Senate Armed Services Committee on Sept. 28. Photo: Alex Wong/Getty Images

Sen. Elizabeth Warren (D-Mass.) questioned Federal Reserve Chair Jerome Powell's record on financial regulation during a hearing Tuesday, calling him a "dangerous man" and saying that she would not support his renomination for a second term.

Driving the news: While the Fed chair’s term expires in early 2022, President Biden is expected to make a decision this fall on whether to reappoint Powell or nominate another candidate.