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Kylie (L) and Kendall Jenner at the 2019 Met Gala. Photo: Rabbani and Solimene Photography/WireImage

Mattress company Casper warned in its IPO filing Friday that social media influencers, used by the company as a marketing tool to boost brand recognition, could also pose a financial risk, the Financial Times reports.

Why it matters: The mattress-in-a-box brand is one of many that have taken advantage of the $8 billion influencer marketing industry through partnerships with celebrities like Kylie Jenner, who has more than 150 million Instagram followers. But those massive platforms come with risks, especially since the company can't control the non-branded content that influencers post.

  • "Influencers with whom we maintain relationships could also engage in behaviour or use their platforms to communicate directly with our customers in a manner that reflects poorly on our brand and may be attributed to us or otherwise adversely affect us," Casper noted.

The big picture: Regulators are also cracking down on the influencing industry. Both U.S. and U.K. officials are pushing influencers to more overtly identify sponsored posts and endorsements.

  • Casper said influencers could "subject us to regulatory investigations, class action lawsuits, liability, fines or other penalties."

Go deeper:

Go deeper

First look: Mayors press Biden on immigration

Illustration: Sarah Grillo/Axios

A coalition of nearly 200 mayors and county executives is challenging Joe Biden and the incoming Congress to adopt a progressive immigration agenda that would give everyone a pathway to citizenship.

Why it matters: The group's goals, set out in a white paper released today, seem to fall slightly to the left of what the president-elect plans to propose on Inauguration Day — though not far — and come at a time of intense national polarization over immigration.

Caitlin Owens, author of Vitals
10 mins ago - Health

Demand for coronavirus vaccines is outstripping supply

Illustration: Aïda Amer/Axios

Now that nearly half of the U.S. population could be eligible for coronavirus vaccines, America is facing the problem experts thought we’d have all along: demand for the vaccine is outstripping supply.

Why it matters: The Trump administration’s call for states to open up vaccine access to all Americans 65 and older and adults with pre-existing conditions may have helped massage out some bottlenecks in the distribution process, but it’s also led to a different kind of chaos.

Woman who allegedly stole laptop from Pelosi's office to sell to Russia is arrested

Photo: FBI

A woman accused of breaching the Capitol and planning to sell to Russia a laptop or hard drive she allegedly stole from Speaker Nancy Pelosi's office was arrested in Pennsylvania's Middle District Monday, the Department of Justice said.

Driving the news: Riley June Williams, 22, is charged with illegally entering the Capitol as well as violent entry and disorderly conduct. She has not been charged over the laptop allegation and the case remains under investigation, per the DOJ.

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