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Apple

Rogers Communications, one of the largest wireless carriers in Canada, said Friday that it has seen "tremendous customer excitement" and strong pre-orders for the iPhone X. Perhaps more importantly, it now says overall demand for the iPhone 8 as "good" after previously characterizing it as anemic.

"We're seeing tremendous customer excitement for iPhone X with strong customer pre-orders," Executive VP Raj Doshi, said in a statement to Axios. "We're also seeing good demand for the iPhone 8. We expect the two together will be very popular with our customers this holiday season with iPhone 8 being a major contributor."

Why it matters: Rogers previously described sales of the iPhone 8 as "anemic" during an earnings conference call. There have been concerns about both limited supply of the iPhone X as well as weak demand for the iPhone 8. The iPhone accounts for a significant part of sales and profits for Apple.

For its part, Apple said in a statement that iPhone X demand is "off the charts." The high-end model, which features built-in facial recognition and an edge-to-edge screen, starts at $999 and went up for presale at midnight PT. Order times are already stretching into December for the phone, which begins shipping Nov. 3.

Apple's statement: Here's what Apple had to say earlier in the day: "We are thrilled to be taking orders for iPhone X, the future of the smartphone. We can see from the initial response, customer demand is off the charts. We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible. We will keep accepting orders online, and iPhone X will be available at Apple retail stores on Friday, November 3 starting at 8 a.m., as well as from our carrier and retailer partners around the world."

Go deeper

10 mins ago - Health

CDC: Vaccinated people should get tested after exposure even if they show no symptoms

A person gets a COVID-19 test outside The Late Show with Stephen Colbert at the Ed Sullivan Theater in New York City. Photo: Noam Galai/Getty Images

The Centers for Disease Control and Prevention has revised its COVID-19 testing guidance for fully vaccinated people, recommending tests after exposure even if they don't show any symptoms.

Flashback: The agency previously said that fully vaccinated people did not need tests after coming into contact with an infected person unless they experienced symptoms.

Ubisoft workers demand company accountability in open letter

Photo: Frederic Brown / Getty Images

Close to 500 current and former employees of “Assassin’s Creed” publisher Ubisoft are standing in solidarity with protesting game developers at Activision Blizzard with a letter that criticizes their company's handling of sexual misconduct.

Why it matters: Ubisoft and Activision Blizzard workers are framing the actions as part of a bigger movement meant to have lasting change in the industry and its culture.

Heat dome roasts Northwest, Central states as "derecho" threat looms in Midwest

Weather map showing a sprawling heat dome centered over Kansas on July 30, 2021. (WeatherBell.com)

The latest in a series of relentless heat waves is bringing dangerously hot temperatures to a the Central U.S. on Wednesday, and will contribute to a severe thunderstorm outbreak across the Upper Midwest. The heat will expand in scope toward the end of the week.

The big picture: Heat watches, warnings and advisories are in effect across 19 states, from Portland, Oregon east to Minneapolis, and running all the way south to New Orleans. Temperatures of between 10°F and 15°F above average in these areas along with high humidity poses a public health threat.