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Flavorpill

Bustle Digital Group (BDG) will announce today the acquisition of Flavorpill Media Inc., an online publisher and experiential brand focused on events. Terms will not be disclosed.

Why it matters: The acquisition gives BDG an entrance into the large-scale experiential events business, which is a massive growth point for some of BDG's biggest competitors in the millennial, female-focused digital media industry, like Refinery29 and PopSugar.

"This acquisition was made with an eye towards our 2019 growth — in both user engagement and revenue ... We expect to see a substantial increase in paid attendees for our experiential programs to come through Flavorpill."
— Bryan Goldberg, founder and CEO, Bustle Digital Group

Experiential events have become tentpole business opportunities for millennial media companies looking to engage consumers directly.

  • Refinery29's annual event, #29rooms, sold 20,000 tickets in two weeks this year, and all directly to consumers.
  • PopSugar's Play/Ground weekend festival had over 15,000 women participate this June.

The big picture: Flavorpill is Bustle's latest acquisition of a millennial and women-focused media brand. It acquired fashion designer Rachel Zoe's "The Zoe Report" earlier this year and Elite Daily in 2017, which Goldberg says is outperforming the audience and revenue goals set last year.

The details: The acquisition includes all of Flavorpill’s current staff, including co-founder Sascha Lewis, who will become BDG’s vice president of experiential and president of Flavorpill Media.

  • BDG will also acquire Flavorwire, Flavorpill's online news and culture magazine, through the deal. The site will be overseen by the company’s editor-in-chief, Kate Ward.
  • Flavorpill's first project for Bustle will be to manage the inaugural Bustle Rule Breakers event in New York City in September.
  • While Bustle has done events in the past, Goldberg says Rule Breakers will be its largest event to date.

What's next? Goldberg says Bustle would like to do at least one more deal this year.

Go deeper

Home confinees face imminent return to prison

Illustration: Aïda Amer/Axios

Thousands of prisoners who've been in home confinement for as long as a year because of the pandemic face returning to prison when it's over — unless President Biden rescinds a last-minute Trump Justice Department memo.

Why it matters: Most prisoners were told they would not have to come back as they were released early with ankle bracelets. Now, their lives are on hold while they wait to see whether or when they may be forced back behind bars. Advocates say about 4,500 people are affected.

The "essential" committee that still doesn't exist

House Speaker Nancy Pelosi. Photo: Stefani Reynolds/Getty Images

Nearly five months after House Speaker Nancy Pelosi (D-Calif.) announced the creation of the bipartisan Select Committee on Economic Disparity and Fairness in Growth, it's not been formed much less met.

Why it matters: Select committees are designed to address urgent matters, but the 117th Congress is now nearly one-quarter complete without this panel assembling. When she announced this committee, Pelosi described it as an "essential force" to "combat the crisis of income and wealth disparity in America."

Biden's ethics end-around for labor

President Biden surveys a water treatment plant during a visit to New Orleans today. Photo: Brendan Smialowski/AFP via Getty Images

The Biden administration is excusing top officials from ethics rules that would otherwise restrict their work with large labor unions that previously employed them, federal records show.

Why it matters: Labor's sizable personnel presence in the administration is driving policy, and the president's appointment of top union officials to senior posts gives those unions powerful voices in the federal bureaucracy — even at the cost of strictly adhering to his own stringent ethics standards.