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Refinery 29

Refinery29 sold 20,000 tickets in two weeks for its annual #29rooms event this year, and all directly to consumers. The event has grown so big that Refinery29 Founder Philippe von Borries tells Axios "the event has become a very substantial part of our business and intellectual property."

Why it matters: If you can get the direct-to-consumer relationship right, you can make money off events. What started out as a small party idea has become one of the biggest fashion media events of the year. The number of total social posts around #29rooms is now at over 729MM potential impressions (which doubled from last year). The user-generated content created by #29rooms drove massive engagement as well, with total social interactions exceeded 520MM, proving the power of a strong direct-to-consumer relationship.

Go deeper

Miriam Kramer, author of Space
26 mins ago - Science

NASA's Mars helicopter is a test for the future of space exploration

Ingenuity (left) with Perseverance on Mars. Photo: NASA/JPL-Caltech/MSSS

NASA is set to fly the first test flight of its tiny Ingenuity helicopter on Mars Sunday, marking the advent of drones for space exploration.

Why it matters: If successful, this flight will be the first time a human-built aircraft has flown on a world other than Earth, opening the door to new means of exploring planets far from our own.

Bryan Walsh, author of Future
1 hour ago - Politics & Policy

The global future is looking dark and stormy

Illustration: Rae Cook/Axios

A new 20-year-forecast for the world: increasingly fragmented and turbulent.

The big picture: A major report put out this week by the National Intelligence Council reflects a present rocked by the COVID-19 pandemic. How the next two decades will unfold depends largely on whether new technologies will ultimately unite us — or continue to divide us.

11 hours ago - Politics & Policy

Rep. Gaetz declares he's "not going anywhere" amid sex trafficking probe

Rep. Matt Gaetz. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

Rep. Matt Gaetz (R-Fla.) doubled down Friday night, saying he's not "going anywhere," and vowing, "I have not yet begun to fight," amid a federal investigation into sex trafficking allegations.

What he's saying: “I’m built for the battle, and I’m not going anywhere,” Gaetz, who denies the allegations, said during a Women for America First event at the Trump National Doral Miami resort.