Sep 19, 2017

Refinery29 fans generate half billion social interactions around event

Refinery 29

Refinery29 sold 20,000 tickets in two weeks for its annual #29rooms event this year, and all directly to consumers. The event has grown so big that Refinery29 Founder Philippe von Borries tells Axios "the event has become a very substantial part of our business and intellectual property."

Why it matters: If you can get the direct-to-consumer relationship right, you can make money off events. What started out as a small party idea has become one of the biggest fashion media events of the year. The number of total social posts around #29rooms is now at over 729MM potential impressions (which doubled from last year). The user-generated content created by #29rooms drove massive engagement as well, with total social interactions exceeded 520MM, proving the power of a strong direct-to-consumer relationship.

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Orion Rummler

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15 states broke single-day coronavirus records this week

Data: Compiled from state health departments by Axios; Map: Danielle Alberti/Axios

At least 15 states broke their single-day novel coronavirus infection records this week, according to state health department data reviewed by Axios.

The big picture: The number of coronavirus cases increased in the vast majority of states over the last week, and decreased in only two states plus the District of Columbia, Axios' Andrew Withershoop and Caitlin Owens report.

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Axios

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

Global: Total confirmed cases as of 3 p.m. ET: 11,143,945 — Total deaths: 527,681 — Total recoveries — 6,004,593 — Map.
U.S.: Total confirmed cases as of 3 p.m. ET: 2,818,588 — Total deaths: 129,584 — Total recoveries: 883,561 — Total tested: 34,213,497 — Map.
States: Photos of America's pandemic July 4 — ICU beds in Arizona's hot spot reach near capacity.
Public health: U.S. coronavirus infections hit record highs for 3 straight days.
Politics: Trump extends PPP application deadline — Kimberly Guilfoyle tests positive.
World: Mexican leaders call for tighter border control as infections rise in U.S.
Sports: 31 MLB players test positive as workouts resume.
1 📽 thing: Drive-in movie theaters are making a comeback.

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Rashaan Ayesh

4 hours ago - Health

In photos: America celebrates July 4 during global pandemic

Photo: Francine Orr/Los Angeles Times/Getty Images

The U.S. has already celebrated Easter, graduations and so much more during the coronavirus pandemic, and now it can add July 4 to the list.

The state of play: Axios' Stef Kight writes public parades and fireworks displays around much of the country are being canceled to prevent mass gatherings where the virus could spread. Hot-dog contests and concerts will play to empty stands and virtual audiences — all while American pride treads an all-time low.