The opening ceremony for the Milan Cortina Olympics drew over 21 million viewers for NBC and Peacock on Friday.
Why it matters: This year's Winter Games kick off what's expected to be a ratings bonanza for NBC's "Legendary February," during which it will broadcast the Olympics, Super Bowl and NBA All-Star Game.
Studios, award shows and agencies are increasingly working with creators as digital talent becomes central to entertainment.
Why it matters: Hollywood's hierarchy is changing as digital creators become the next A-listers and studios adapt to younger generations' fandom and content habits.
Sports leagues are courting creators to expand their fandom as athletes are increasingly building their own content portfolios.
Why it matters: Creators can connect leagues to younger fans, who tend to watch highlights instead of tuning into full games, expanding reach and engagement.
TikTok and Spotify are redefining how artists break through and how hits are made.
Why it matters: Traditional gatekeepers like labels and radio are no longer the sole arbiters of success. Virality is a democratizing force, allowing artists to build careers on their own terms.
AI is here — and this week, investors lost over $400 billion to the realization that entire industries are on the cusp of being replaced.
Why it matters: The software-industry selloff, sparked by Anthropic's latest release, is ultimately just a baby step in a bigger transformation that may reshape how we all live and work.