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Credit: Brat TV, Photo shows season 8 cast of Brat TV's hit show "Chicken Girls"

Brat TV, a digital studio that's become Hollywood's go-to producer for Gen Z content, expects $35 million in revenue this year, co-founder Rob Fishman tells Axios. The company brought in $15 million in revenue last year.

Why it matters: Networks and studios are racing to invest in content catered to Gen Z, making companies like Brat TV hot partners and acquisition targets.

  • Brat TV rival "AwesomenessTV" sold to Viacom in 2019 for $25 million.
  • The company has been likened to "The CW" network, but for the digital era.

Details: Brat TV launched in 2017, with an original focus on social platforms, particularly YouTube. Now, as streaming TV becomes a bigger trend due to the pandemic, it's investing more in partnerships with streaming companies.

  • Later this year, Brat TV's entire content library will be made available on NBCUniversal's streaming service Peacock — close to 100 hours of content.
  • Over the past year, the company has struck partnerships to distribute its shows on Hulu, Roku, Samsung TV+ and others. Its first show, "Chicken Girls," continues to be a major hit for the company as it enters its 8th season.
  • Brat has also invested in more long-term partnerships with social apps around exclusive shows. "Snapchat Discover has become a major growth center for us, with four shows currently live," Fishman says. The company's biggest show "Past Your Bedtime" has almost 1.4 million subscribers on Snapchat.
  • The company scored a major win last year when it cast TikTok sensation Dixie D'Amelio in her first acting role in a Brat TV show called "Attaway General" on YouTube. The show's popularity helped Brat TV cross 1.5 billion views and over 160 million hours watched on its YouTube channel since it launched.

Be smart: YouTube remains a go-to destination for Gen-Z, according to data from Piper Sandler. But the video giant is still mostly a host to user-generated content, with not enough companies investing in professionalized content for the platform.

  • "As streaming services make a play for younger eyeballs, we'll see how much audience they can draw from the free airwaves online," Fishman says.
  • Brat TV become an official sales partner for YouTube last year, allowing the company to sell its own ad inventory around its content and around the channels' of over 30 popular Gen-Z creators. Most channels on YouTube don't get to chose which ads appear next to their content.

The big picture: Brat TV now employs over 40 people full-time. It soon plans to post around 10 positions to help scale its revenue team as it explores new businesses like commerce and production services for social networks and streamers.

What's next: The company plans to launch a new commerce business this year selling branded consumer packaged goods and merchandise. This summer, Brat will launch an apparel line called "Attaway," featuring styles from across its shows.

Go deeper

Updated 2 hours ago - Politics & Policy

Virginia attorney general fires Jan. 6 investigator from university post

McIntire Amphitheater at the University of Virginia, Charlottesville, Virginia. Photo: Robert Knopes/UCG/Universal Images Group via Getty Images

The lead investigator for the Jan. 6 House select committee investigating the Capitol riot has been fired from his position as the University of Virginia's counsel by the state's new Republican attorney general, per the Washington Post.

Why it matters: Democrats say the removal of Tim Heaphy from his post after some three years while he's on leave from the university to investigate the insurrection is likely "retribution" for the House probe — an accusation strongly denied by the office of state Attorney General Jason Miyares (R).

5 hours ago - World

Taiwan's military scrambles jets after detecting 39 Chinese warplanes

J-20 stealth fighter jets in Zhuhai in the Guangdong Province of China last year. Photo: Chen Jimin/China News Service via Getty Images

Taiwan's defense force said 39 Chinese warplanes flew into its Air Defense Identification Zone (ADIZ) on Sunday.

Why it matters: The largest Chinese air force incursion into the zone since October came a day after the U.S. and Japanese navies conducted a joint exercise in the Philippine Sea.

7 hours ago - Sports

Gonzaga University revokes NBA great John Stockton's tickets over mask stance

Former Utah Jazz player John Stockton during a 2017 press conference in Salt Lake City. Photo: Melissa Majchrzak/NBAE via Getty Images

Gonzaga University suspended the season tickets of notable alumni John Stockton after the NBA Hall of Famer failed to comply with the school's basketball games mask mandate, the Spokesman-Review first reported.

Driving the news: "Basically, it came down to, they were asking me to wear a mask to the games and being a public figure, someone a little bit more visible, I stuck out in the crowd a little bit," the former Utah Jazz point guard told the outlet in an interview Saturday.