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Expand chart
Data: Nielsen; Chart: Axios Visuals

Streaming video has shot up dramatically in the U.S. over the past month, as more people turn to their screens for comfort during the nationwide coronavirus.

Why it matters: The pandemic has changed user behavior to promote more binge-watching, a habit that's likely to stay after the crisis concludes.

Driving the news: Americans (over the age of 2) streamed 85% more minutes of video in March 2020 compares to March 2019, according to a new report from Nielsen.

  • In total, Americans streamed 156 billion minutes of television during the last week of March, compared to 115 billion during the last week of February.

Binge viewing, according to Hulu, which is defined as watching 3+ episodes in the same session, has grown more than 25% over the past two weeks vs. the two weeks prior.

Details: Netflix had the biggest share of streaming minutes during the last week of March with 29%, followed by YouTube at 20%, Hulu at 10% and Amazon at 9%.

  • But over the past few weeks, Netflix grew the least amount in percentage of total streaming compared to other companies.

Yes, but: Netflix still had 9 of the top 10 most-streamed pieces of programming March 9-15, per Nielsen, including "Spenser Confidential" followed by "The Office" in the top two spots.

Be smart: Nielsen's rankings mirror findings from Hulu out earlier this week that suggest that viewers have gravitated toward comedies and "comfort" TV shows, like sitcoms, reality television and cartoons.

  • HBO says that it's seen expected viewership gains amongst its original series, as well as films and some documentaries.

The big picture: The uptick in streaming video reflects a greater consumption in media overall as people are stuck inside their homes, per Nielsen.

What to watch: Older demographics that aren't typically streaming as much as younger generations are streaming more television than their younger counterparts right now.

Go deeper

Dion Rabouin, author of Markets
44 mins ago - Economy & Business

The European Central Bank and the market's moment of truth

ECB president Christine Lagarde; Photo: Chip Somodevilla/Getty Images

The biggest event for markets this week will be Thursday's meeting of the European Central Bank's governing council and the press conference following it from ECB president Christine Lagarde.

Why it matters: With interest rates jumping around the globe, investors are looking to central bank heads to see if they will follow the lead of Fed chair Jerome Powell, who says rising rates are nothing to worry about, or Bank of Japan governor Haruhiko Kuroda, who has drawn a line in the sand on rates.

Mike Allen, author of AM
1 hour ago - Politics & Policy

Manchin's next power play

Photo: "Axios on HBO"

Sen. Joe Manchin (D-W.Va.), America's ultimate swing voter, told me on "Axios on HBO" that he'll insist Republicans have more of a voice on President Biden's next big package than they did on the COVID stimulus.

The big picture: Manchin said he'll push for tax hikes to pay for Biden's upcoming infrastructure and climate proposal, and will use his Energy Committee chairmanship to force the GOP to confront climate reality.

Why picking a jury for the Derek Chauvin trial is so hard

Illustration: Eniola Odetunde/Axios

The tough task of selecting a jury for former MPD officer Derek Chauvin's trial for the killing of George Floyd is set to begin Monday.

The state of play: "This case may be the most highly publicized criminal trial in a long time. ... That means that it's harder to find people who really have an open mind," Richard Frase, University of Minnesota Law School professor of criminal law, told Axios.