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Illustration: Sarah Grillo/Axios

Leaders of the Stop Hate For Profit social media boycott group are discussing whether to organize another campaign against Facebook in light of an explosive investigative series from the Wall Street Journal, Common Sense CEO Jim Steyer tells Axios.

The intrigue: Sources tell Axios that another group, separate from the Stop Hate For Profit organization, is expected to launch its own ad boycott campaign this week.

Why it matters: Facebook is experiencing lots of pressure to address some of its platform's ills in response to the Journal's five-part series.

Catch up quick: The Stop Hate For Profit advertising boycott campaign against Facebook launched last summer in response to controversy over Facebook refusing to censor a post from then-President Trump that many argued incited violence.

  • Four civil rights and advocacy groups banded together to launch the campaign, which saw over 1,000 advertisers pull Facebook and Instagram ads temporarily, mostly for about a month.
  • The groups that organized the campaign were Common Sense, a children's online safety group; The Anti-Defamation League; Color for Change; NAACP; Free Press; and Sleeping Giants, an advertising accountability group.

Details: "The founders of that campaign are discussing new efforts we should do," Steyer said. "We are considering the idea of a major consumer effort and if we did, it would be similar to what we did last time with Stop Hate For Profit. It would have the same kind of elements."

  • A spokesperson for the Anti-Defamation League told Axios, "We are still watching Facebook in light of the news and are considering what steps, if any, to take in light of the most recent revelations."

What to watch: Stop Hate For Profit last year focused on Facebook advertisers. This time, Steyer says, they've been discussing actions that might target consumers, as well as Facebook employees and board members.

  • "If you're a parent at Facebook, how can you not look at yourself in the mirror and say, 'What am I doing?'" he said.

The big picture: The Stop Hate For Profit boycott was a major public relations headache for Facebook, but did not end up denting the company's bottom line.

The bottom line: "This is a huge moment of reckoning for Facebook," says Steyer. "At the end of the day, we clearly need a more healthy and safe environment for social platforms."

Go deeper:

Go deeper

23 hours ago - Technology

Facebook doubling down on curated News Tab

Facebook's VP of global news partnerships Campbell Brown. Photo by Drew Angerer/Getty Images

Facebook is looking to introduce more news products for its News Tab in coming months, including more curated collections around big events and breaking news, its VP of global news partnerships Campbell Brown told Axios.

Why it matters: The News Tab, a separate destination for news on Facebook from publishers selected by the tech giant, has helped the company address regulatory scrutiny that it doesn't do enough to combat misinformation.

Activists disrupt Beijing Winter Games flame lighting ceremony

Three protesters display a Tibetan flag and a "No genocide games" sign at the flame-lighting ceremony in Greece on Monday, protesting the Beijing Winter Olympics. Photo: Aris Messinis/AFP via Getty Images

Three activists disrupted the flame-lighting ceremony for the Beijing Winter Olympics on Monday, protesting human rights violations in China.

Why it matters: There have been widespread calls to boycott the Games, including a coalition of 180 human rights groups that cites China's treatment of the Uyghur Muslims and Tibetans. However, a boycott is highly unlikely, per Axios' Jeff Tracy.

Nikolas Cruz pleads guilty to Parkland school shooting

Parkland school shooter Nikolas Cruz at the defense table during jury selection at the Broward County Courthouse in Fort Lauderdale, Fla., on Oct. 6, 2021. Photo: Amy Beth Bennett/South Florida Sun Sentinel/Tribune News Service via Getty Images

Nikolas Cruz on Wednesday pleaded guilty on all counts for carrying out the 2018 shooting at the Marjory Stoneman Douglas High School in Parkland, Fla., that left 17 people dead, including 14 students and three staff members.

Driving the news: Cruz, 23, pleaded guilty at a hearing on Wednesday to 17 murder counts and 17 counts of attempted first-degree murder for carrying out the deadly shooting.