Bloomberg is launching a new entertainment-focused vertical called "Screentime," the company will announce on Tuesday.

Why it matters: Analysts expect that the global on-demand video market could reach around $100 billion in the next few years.

  • "It's an interesting time for Bloomberg to come in and capture this moment in the right way," says Crayton Harrison, managing editor of company's news coverage in the Americas. "We've reached a maturation phase in the industry."
  • "Our core mission is to chronicle capitalism, as our chief likes to say. There's going to be a lot of capitalism in this industry — more deals, more money changing hands, and we think we have new perspective to bring to this."

Details: Screentime will launch with several new products that will be anchored by Bloomberg talent across the U.S., Asia, and Europe, including:

  • A weekly entertainment newsletter, authored by media and entertainment reporter Lucas Shaw, that builds off of his current "Hollywood Torrent" newsletter.
  • A new "Pop Star Power Ranking," which lists the top 25 based on metrics from album sales to social media fandom.
  • A new integration across Bloomberg's Business of Sports podcast and Bloomberg's social channels.

Screentime's coverage will span four main pillars:

  1. Television and movies
  2. Music and podcasting
  3. eSports and video games
  4. Influencers

Between the lines: The company has launched a number of new verticals that are similarly structured to Screentime — like "Hyperdrive" for auto and mobility industry, and "Prognosis" for healthcare — to help wrangle its 2,700 person newsroom.

The bottom line: Bloomberg, like other media companies, says its experiencing record readership and engagement amid the coronavirus.

  • March 2020 set a traffic record for at 100 million monthly unique visitors.
  • It also hit record content users on the Bloomberg Terminal, its premium data and breaking news subscription portal.

Go deeper: Kids' daily screen time surges during coronavirus

Go deeper

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Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Politics: Trump says if Biden's elected, "he'll listen to the scientists"Trump calls Fauci a "disaster" on campaign call — Fauci says he's "absolutely not" surprised Trump got coronavirus.
  2. Health: Coronavirus hospitalizations are on the rise — 8 states set single-day coronavirus case records last week.
  3. Business: Consumer confidence surveys show Americans are getting nervousHow China's economy bounced back from coronavirus.
  4. Sports: We've entered the era of limited fan attendance.
  5. Education: Why education technology can’t save remote learning.

Trump calls Fauci a "disaster" on campaign call

Photo: Stephen Lam/Getty Images

During a campaign call on Monday, President Trump slammed infectious disease expert Anthony Fauci, calling him a "disaster," and that "people are tired of COVID," according to multiple reporters who listened to the call.

Driving the news: CBS's "60 Minutes" aired an interview Sunday night with the NIAID director, where he said he was "absolutely not" surprised Trump contracted COVID-19 after seeing him on TV in a crowded place with "almost nobody wearing a mask."

Updated 2 hours ago - Health

8 states set single-day coronavirus case records last week

Data: Compiled by Axios; Map: Danielle Alberti/Axios

8 states set new highs last week for coronavirus infections recorded in a single day, according to the COVID Tracking Project (CTP) and state health departments. Montana, West Virginia, and Wyoming surpassed records from the previous week.

Why it matters: Cases and hospitalizations are rising in Michigan, a state that initially fought the pandemic with strict mitigation efforts, alongside states that took less action against the spread of the virus this spring.

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