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Bloomberg

Bloomberg is launching a new entertainment-focused vertical called "Screentime," the company will announce on Tuesday.

Why it matters: Analysts expect that the global on-demand video market could reach around $100 billion in the next few years.

  • "It's an interesting time for Bloomberg to come in and capture this moment in the right way," says Crayton Harrison, managing editor of company's news coverage in the Americas. "We've reached a maturation phase in the industry."
  • "Our core mission is to chronicle capitalism, as our chief likes to say. There's going to be a lot of capitalism in this industry — more deals, more money changing hands, and we think we have new perspective to bring to this."

Details: Screentime will launch with several new products that will be anchored by Bloomberg talent across the U.S., Asia, and Europe, including:

  • A weekly entertainment newsletter, authored by media and entertainment reporter Lucas Shaw, that builds off of his current "Hollywood Torrent" newsletter.
  • A new "Pop Star Power Ranking," which lists the top 25 based on metrics from album sales to social media fandom.
  • A new integration across Bloomberg's Business of Sports podcast and Bloomberg's social channels.

Screentime's coverage will span four main pillars:

  1. Television and movies
  2. Music and podcasting
  3. eSports and video games
  4. Influencers

Between the lines: The company has launched a number of new verticals that are similarly structured to Screentime — like "Hyperdrive" for auto and mobility industry, and "Prognosis" for healthcare — to help wrangle its 2,700 person newsroom.

The bottom line: Bloomberg, like other media companies, says its experiencing record readership and engagement amid the coronavirus.

  • March 2020 set a traffic record for Bloomberg.com at 100 million monthly unique visitors.
  • It also hit record content users on the Bloomberg Terminal, its premium data and breaking news subscription portal.

Go deeper: Kids' daily screen time surges during coronavirus

Go deeper

Scoop: Gina Haspel threatened to resign over plan to install Kash Patel as CIA deputy

CIA Director Gina Haspel. Photo: Win McNamee/Getty Images

CIA Director Gina Haspel threatened to resign in early December after President Trump cooked up a hasty plan to install loyalist Kash Patel, a former aide to Rep. Devin Nunes (R-Calif.), as her deputy, according to three senior administration officials with direct knowledge of the matter.

Why it matters: The revelation stunned national security officials and almost blew up the leadership of the world's most powerful spy agency. Only a series of coincidences — and last minute interventions from Vice President Mike Pence and White House counsel Pat Cipollone — stopped it.

Updated 10 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Coronavirus deaths reach 4,000 per day as hospitals remain in crisis mode — CDC warns highly transmissible coronavirus variant could become dominant in U.S. in March.
  2. Politics: Biden says, "We will manage the hell out of" vaccine distribution — Biden taps ex-FDA chief to lead Operation Warp Speed amid rollout of COVID plan — Widow of GOP congressman-elect who died of COVID-19 will run to fill his seat.
  3. Vaccine: Battling Black mistrust of the vaccines"Pharmacy deserts" could become vaccine deserts — Instacart to give $25 to shoppers who get vaccine.
  4. Economy: Unemployment filings explode againFed chair: No interest rate hike coming any time soon —  Inflation rose more than expected in December.
  5. World: WHO team arrives in China to investigate pandemic origins.

John Weaver, Lincoln Project co-founder, acknowledges “inappropriate” messages

John Weaver aboard John McCain's campaign plane in February 2000. Photo: Robert Schmidt/AFP via Getty Images)

John Weaver, a veteran Republican operative who co-founded the Lincoln Project, declared in a statement to Axios on Friday that he sent “inappropriate,” sexually charged messages to multiple men.

  • “To the men I made uncomfortable through my messages that I viewed as consensual mutual conversations at the time: I am truly sorry. They were inappropriate and it was because of my failings that this discomfort was brought on you,” Weaver said.
  • “The truth is that I'm gay,” he added. “And that I have a wife and two kids who I love. My inability to reconcile those two truths has led to this agonizing place.”

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