Bloomberg

Bloomberg is launching a new entertainment-focused vertical called "Screentime," the company will announce on Tuesday.

Why it matters: Analysts expect that the global on-demand video market could reach around $100 billion in the next few years.

  • "It's an interesting time for Bloomberg to come in and capture this moment in the right way," says Crayton Harrison, managing editor of company's news coverage in the Americas. "We've reached a maturation phase in the industry."
  • "Our core mission is to chronicle capitalism, as our chief likes to say. There's going to be a lot of capitalism in this industry — more deals, more money changing hands, and we think we have new perspective to bring to this."

Details: Screentime will launch with several new products that will be anchored by Bloomberg talent across the U.S., Asia, and Europe, including:

  • A weekly entertainment newsletter, authored by media and entertainment reporter Lucas Shaw, that builds off of his current "Hollywood Torrent" newsletter.
  • A new "Pop Star Power Ranking," which lists the top 25 based on metrics from album sales to social media fandom.
  • A new integration across Bloomberg's Business of Sports podcast and Bloomberg's social channels.

Screentime's coverage will span four main pillars:

  1. Television and movies
  2. Music and podcasting
  3. eSports and video games
  4. Influencers

Between the lines: The company has launched a number of new verticals that are similarly structured to Screentime — like "Hyperdrive" for auto and mobility industry, and "Prognosis" for healthcare — to help wrangle its 2,700 person newsroom.

The bottom line: Bloomberg, like other media companies, says its experiencing record readership and engagement amid the coronavirus.

  • March 2020 set a traffic record for Bloomberg.com at 100 million monthly unique visitors.
  • It also hit record content users on the Bloomberg Terminal, its premium data and breaking news subscription portal.

Go deeper: Kids' daily screen time surges during coronavirus

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 a.m. ET: 19,412,292 — Total deaths: 722,066 — Total recoveries — 11,773,112Map.
  2. U.S.: Total confirmed cases as of 10 a.m. ET: 4,945,795 — Total deaths: 161,456 — Total recoveries: 1,623,870 — Total tests: 60,415,558Map.
  3. Politics: Trump says he's prepared to sign executive orders on coronavirus aid.
  4. Public health: Fauci says chances are "not great" that COVID-19 vaccine will be 98% effective
  5. Science: Indoor air is the next coronavirus frontline.
  6. World: Africa records over 1 million coronavirus cases — Gates Foundation puts $150 million behind coronavirus vaccine production.
2 hours ago - Health

Indoor air is the next coronavirus frontline

Illustration: Eniola Odetunde/Axios

A growing body of research has made it clear that airborne transmission of the coronavirus is possible.

Why it matters: That fact means indoor spaces can become hot spots. Those spaces also happen to be where most business and schooling takes place, so any hope for a return to normality will require better ways of filtering indoor air.

The silver linings of online school

Illustration: Annelise Capossela/Axios

Online learning can be frustrating for students, teachers and parents, but some methods are working.

The big picture: Just as companies are using this era of telework to try new things, some principals, teachers and education startups are treating remote learning as a period of experimentation, too.