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Photo: Disney

Disney's latest Marvel blockbuster, "Black Widow," not only set a new pandemic-era box office record this past weekend, it also proved that same-day streaming and theater movie releases will undoubtedly live on past the pandemic.

Why it matters: Black Widow's success proves that with the right movie, streaming releases can bring in a lot of money for big movie studios.

  • The movie was available globally to Disney+ subscribers for $30, Disney's "premier access" fee.

By the numbers: The film brought in $80 million from domestic box office ticket sales, easily topping Universal’s July 4 weekend hit "F9: The Fast Saga," the previous pandemic-era record-holder.

  • It made an additional $78 million from international box office ticket sales and over $60 million from streaming sales, bringing its opening weekend total to $218 million — a number closer to pre-pandemic weekend movie release totals.

Be smart: Few studios — including Disney — currently provide streaming figures for movies that are released at home the same day as theaters, presumably because they haven't been remarkable enough to warrant visibility.

  • But Disney executives were clearly proud of the streaming numbers from Black Widow, the first major Marvel movie from Disney this year.

The big picture: The pandemic-era streaming boom has forced movie studios to experiment with shorter theatrical windows and making their movies available sooner on their own streaming services.

  • Universal said last week that beginning next year, all of its film content will become available to fans exclusively on Peacock, the streaming service owned by its parent company Comcast, within four months of debuting in theaters.

Bottom line: "[W]e are looking at a 'new; normal that Hollywood is going to have to get comfortable with as theatrical and streaming converge ... Sorry theaters…," tweeted LightShed Partners' Rich Greenfield.

Go deeper

Sep 9, 2021 - Podcasts

Brutal crackdowns as Afghanistan gets a new government

The Taliban yesterday announced the first members of a new temporary Afghan government. And as Axios’ national security reporter Zach Basu writes, the interim cabinet is made up of mostly “old-guard Taliban officials.”

  • Plus, disappointing jobs numbers with some glimmers of hope.
  • And, actor Simu Liu on turning a movie into a movement.

Guests: Axios' Zachary Basu, Kate Marino, and Hope King.

Credits: Axios Today is produced in partnership with Pushkin Industries. The team includes Niala Boodhoo, Sara Kehaulani Goo, Dan Bobkoff, Alexandra Botti, Nuria Marquez Martinez, Sabeena Singhani, and Michael Hanf. Music is composed by Evan Viola. You can reach us at podcasts@axios.com. You can text questions, comments and story ideas to Niala as a text or voice memo to 202-918-4893.

Go deeper:

Dan Primack, author of Pro Rata
24 mins ago - World

Merkel's departure could bring influx of private investment

Christian Democratic Union (CDU) party chairman and candidate for the federal elections, Armin Laschet, in front of German Chancellor Angela Merkel in Berlin on Sept. 26. Photo: Clemens Bilan - Pool/Getty Images

Angela Merkel's departure from German government may result in a massive influx of private investment.

Driving the news: The center-left Social Democratic Party, led by chancellor candidate Olaf Scholz, clinched a narrow victory in Germany's federal elections. It now will seek to form a coalition government by year-end with the Greens and the Free Democrats.

Instagram pauses development of platform for kids

Photo: Lorenzo Di Cola/NurPhoto via Getty Images

Instagram announced Monday that it is pausing its plans to develop a version of its platform for children under 13.

Why it matters: Facebook has received backlash since the Wall Street Journal published a report that showed the company knew its Instagram app is harmful for teenagers.

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