Online retailers dominate holiday shopping
An Amazon fulfillment center, fully stocked for Black Friday. Photo: Matthew Horwood/Getty Images
More and more people are dodging the long lines and busy parking lots of Black Friday — and planning to do their holiday shopping online instead.
The big picture: Despite headlines and reports describing a retail apocalypse, brick-and-mortar stores still easily trump e-commerce sites, with online shopping claiming only about 10% of all retail. But when it comes to shopping around the holidays, online has a much larger share.
- Last year, 30% of all retail dollars spent in November were spent online, per analytics platform 1010data. That's up from 17% in 2014.
- This year, 54% of Americans say they plan to buy the bulk of their holiday gifts online, according to data from PricewaterhouseCoopers, reported by the Washington Post.