Nov 27, 2019

Cyber Monday's rise comes at Black Friday's expense

Illustration: Sarah Grillo/Axios

54% of American consumers said they will do most of their holiday shopping online this year, highlighting the rise of Cyber Monday, the Washington Post reports.

Why it matters: Consumers' tendency to stay at home is forcing retailers to rethink how they offer deals on Cyber Monday and Black Friday — two of the biggest shopping days of the year — especially since the former offers loads of data that can allow for companies to make on-the-fly decisions about their offers.

  • Black Friday sales are set months in advance and centered around newspaper and television ads, while retails can make dynamic decisions to tweak Cyber Monday deals based on how consumers are shopping in real-time.
  • As a result, Lord & Taylor executives told the Post "that Cyber Monday is becoming more important than Black Friday."

By the numbers:

  • American shoppers spent $7.9 billion on Cyber Monday in 2018, but forecasts predict they will spend $9.4 billion during the day this year — a 20% year-over-year jump. And it's a huge increase from the $3.4 billion spent in 2016.
  • In contrast, only about 36% of shoppers plan to shop on Black Friday this year, compared to 51% in 2016.

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Black Friday goes global

A shop in Cesson, western France. Photo: David Vincent/AP

The idea of a Black Friday shopping day is spreading to countries that don't celebrate Thanksgiving, "prompting a backlash from some activists, politicians and even consumers," AP reports.

Why it matters: Black Friday sales are expected to beat old records this year in several European countries, the Washington Post reports, as it highlights German protests against the shopping day.

Go deeperArrowNov 29, 2019

Online retailers dominate holiday shopping

An Amazon fulfillment center, fully stocked for Black Friday. Photo: Matthew Horwood/Getty Images

More and more people are dodging the long lines and busy parking lots of Black Friday — and planning to do their holiday shopping online instead.

The big picture: Despite headlines and reports describing a retail apocalypse, brick-and-mortar stores still easily trump e-commerce sites, with online shopping claiming only about 10% of all retail. But when it comes to shopping around the holidays, online has a much larger share.

Go deeperArrowNov 27, 2019

How we got Cyber Monday

Illustration: Sarah Grillo/Axios

Cyber Monday — with a predicted $9 billion in U.S. sales online — has become a self-sustaining phenomenon in the world of e-retail, with email blasts and ad blitzes pushing pre-holiday season discounts.

The big picture: This event did not emerge organically. It's a marketing construct built around a discredited prefix that was originally coined for an invented science.

Go deeperArrowDec 2, 2019