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Via Joe Biden for President

A fresh Joe Biden ad, "New Start," signals an effort by his campaign to make unity a central theme, underscoring a new passage in his stump speech that says he won't be a president just for Democrats but for all Americans.

What he's saying: The ad — which began Friday night, and is a follow-up to "Fresh Start" — draws from a Biden speech earlier in the week in Manitowoc, Wisconsin:

I don’t pledge allegiance to red states of America or blue states of America — I pledge allegiance to the United States of America. I’m gonna fight as hard for those who supported me as those who did not support me. We have a chance to put [the] anger and division [that] have overtaken this country behind us. And we can.

The ad will be on national cable and in 13 battleground states (broadcast and digital): Arizona, Florida, Georgia, Iowa, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin.

  • The Biden campaign says is spent $65 million on TV last week.

See "New Start."

Via Joe Biden for President

A second ad, "Wipe Out," will run in the same states but target seniors, as a follow-up to previous Biden ads about Social Security.

  • "If I'm your president," Biden says, "we're gonna protect Social Security and Medicare. You have my word."

See "Wipe Out."

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Go deeper

Series / Misinformation age

Platforms give pols a free pass to lie

Illustration: Aïda Amer/Axios

Over the past week, Facebook and Twitter have codified a dual-class system for free speech: one set of rules for politicians or "world leaders," another for the rest of us.

Why it matters: Social media platforms are privately owned spaces that have absorbed a huge chunk of our public sphere, and the rules they're now hashing out will shape the information climate around elections for years to come.

Dec 9, 2020 - World

Biden and Netanyahu are on a collision course over Iran

Photo illustration: Aïda Amer/Axios. Photos: Eric Baradat (AFP), Gali Tibbon (AFP)/Getty Images

The incoming Biden administration and the Israeli government are on a collision course over the future of the 2015 Iran nuclear deal.

Why it matters: There is a growing gap between Biden’s stated intention to re-enter the deal and Israel’s expectations and public demands against it.

The only Trump foreign policy Biden wants to keep

Illustration: Aïda Amer/Axios

Joe Biden disagrees with most of President Trump's foreign policy initiatives, but several of his advisers tell Axios that there is one he plans to keep: the Abraham Accords.

Why it matters: Continuing to push the Abraham Accords — the biblical branding the administration has given to the individual normalization agreements between Israel and Bahrain and the United Arab Emirates — could help Biden build positive relationships with Israeli Prime Minister Benjamin Netanyahu and other leaders in the Persian Gulf.