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Photo: Mark Makela/Getty Images

Joe Biden's campaign is launching a $280 million TV and digital ad campaign heading into the fall, targeting 15 states with a message — delivered directly from Biden — about the coronavirus pandemic and the economy.

Why it matters: The size of the buy, which advisers described on a call with reporters Tuesday night, signals a campaign that isn't worried about burning through cash — and it may force the Trump campaign, or associated super PACs, to increase their spending in response.

  • The campaign is looking to develop multiple paths to 270 electoral votes to win in November, officials said.
  • Ads will feature messages delivered by Biden himself, rather than a narrator, to attempt to develop his personal connection with voters.
  • Many of the ads will focus on COVID-19, with the former vice president accusing President Trump of failing to contain the virus and its economic effects.
  • In addition to national ad buys, the campaign will place ads in Black and Spanish-language media.

By the numbers: The campaign will invest $220m in TV ads and $60m in digital advertising; Axios reported last month that Republicans had booked $145m in post-Labor Day ads in 11 states.

  • The $220m TV buy dwarfs Hillary Clinton’s $80m reservation in 2016.
  • Biden's targets will include Republican strongholds Georgia and Texas, but officials didn't disclose how much in those states.
  • Ads also will go up in battleground states that Clinton lost in 2016, including Pennsylvania, Michigan, Florida, North Carolina, Arizona, Wisconsin, Iowa and Ohio.
  • And they'll invest protectively in states Clinton won in 2016 including Minnesota, Nevada, New Hampshire, Colorado and Virginia.

Go deeper: Biden's summer ad strategy

Go deeper

Updated Nov 7, 2020 - Politics & Policy

Joe Biden elected president, AP projects

Biden in Los Angeles in March. Photo: Mario Tama/Getty Images

The Associated Press projects Joe Biden has been elected the 46th president of the United States, ousting President Trump after a single term marked by impeachment, constant battles, a disastrous response to the deadly coronavirus pandemic and an unexpectedly close election.

Kamala Harris will join him as the first woman and first female person of color to be elected vice president — a historic breakthrough largely overshadowed by the turmoil surrounding the election. The news drew cheering crowds to the White House, while Biden made plans to address the nation at 8 pm Eastern.

Nov 12, 2020 - Politics & Policy

Arizona's GOP AG rejects voter fraud claims, expects Biden to win state

Ballots are counted at the Maricopa County Election Department after the presidential election in Phoenix, Arizona, on Nov. 5. Photo: Olivier Touron/AFP via Getty Images

Arizona Attorney General Mark Brnovich (R) told Fox Business Network Wednesday there's "no evidence" of voter fraud in the state and "there are no facts that would lead anyone to believe that the election results will change."

Why it matters: President Trump filed lawsuits in Arizona and other swing states in an effort to change the outcome of President-elect Biden's projected election win.

25 mins ago - Health

Internal CDC presentation warns: "The war has changed"

Graphic: CDC via The Washington Post

Unpublished research indicates that the Delta variant causes more severe illness and spreads as easily as chickenpox, and that vaccinated people may transmit the strain as easily as those who are unvaccinated, according to an internal CDC presentation obtained by WashPost.

Why it matters: The data played a key role in the CDC's decision to tell vaccinated people to resume masking indoors, with the presentation calling on health officials to "acknowledge the war has changed," The Post reports.

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