Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Biden speaks at a coronavirus briefing in Wilmington, Del. Aug. 13. Photo: Drew Angerer/Getty Images

Democratic National Convention organizers are testing a more creative approach to online outreach around Joe Biden’s convention appearance, taking over four websites where the campaign has never advertised in an effort to draw more eyeballs to his speech tonight formally accepting his party's presidential nomination.

Driving the news: The team launched a six-figure digital campaign through which people visiting WebMD, FunnyOrDie, Patheos and GearPatrol online will see the Democratic nominee's face in ads instructing them to watch live at 9p ET.

  • Each website features a different slogan from Biden's campaign.
  • The ad on WebMD, for example, says, "For the health of our nation."
  • On Patheos.com, a religion and spirituality website, the ads read: "For the soul of the nation."

Why it matters: Campaigns typically spend ad dollars on big national buys or targeted local TV purchases, but this cycle has seen an increase in non-traditional buys — especially as the coronavirus pandemic has put digital first.

  • "Biden is in places where people don’t expect to see him,” Lindsay Holst, a senior advisor for the campaign who's overseeing digital strategies for the convention, told Axios.
  • The websites span health care, comedy, religion, and lifestyle products.
  • The campaign hopes to find a cross-section of Americans in these spaces who might not otherwise watch the convention.

Don't forget: Democrats this week have talked a lot about voting and encouraged Americans to visit the DNC website, IWillVote.com, to help craft a voting plan.

  • The Biden campaign told Axios that IWillVote.com had more page views and active users last night than the site generated on Super Tuesday, when 14 states hosted primaries.
  • Former first lady Michelle Obama — wearing a "VOTE" necklace — told viewers to "request mail-in ballots tonight," during her Monday remarks.
  • Hillary Clinton said on Wednesday: "This can’t be another woulda-coulda-shoulda election. If you’re voting by mail, request your ballot now, and send it back as soon as you can."
  • Sen. Kamala Harris, in opening remarks at Wednesday's convention, said: “Before I go onstage tonight, I want to talk about the importance of voting."

The bottom line: By taking their digital campaign to lifestyle websites, Biden strategists are expanding the playing field as both parties look for voters in digital and cable crannies where it hasn’t traditionally been cost-effective.

  • Last month, the Trump campaign bought ads on the Food Network to try to reach suburban woman voters with its “Great American Comeback” message, according to the Hollywood Reporter.

Sara Fischer contributed to this story.

Go deeper

Nov 22, 2020 - Politics & Policy

Inside Republicans' troubled Election Day operations

Illustration: Sarah Grillo/Axios

As President Trump unsuccessfully argues fraudulent voter claims, campaign operatives tell Axios the reality is the joint EDO (Election Day operations) by the Trump campaign and Republican National Committee left them feeling largely unprepared to challenge ballots in real time.

Why it matters: With several states moving toward certifying election results this week, the postmortems are beginning as political operatives try to understand what worked, what didn't and how to adjust going forward.

Updated 14 hours ago - Technology

From Malcolm X to "Free Britney," new media shapes the justice system

Illustration: Shoshana Gordon/Axios

True crime documentaries, podcasts and social media campaigns are bringing new attention to real-world legal proceedings — and are often affecting the outcome.

Why it matters: New media platforms can instantly put a national spotlight on cases that have long been forgotten or buried under red tape.

Updated 16 hours ago - Health

The next big bottleneck in the global vaccination effort

Illustration: Rae Cook/Axios

The world still needs more coronavirus vaccines, but an additional bottleneck has emerged in many low-income countries: They need help getting shots in arms.

Why it matters: Increasing vaccination rates across the world is both a humanitarian necessity and the best way to prevent dangerous new variants from emerging, but it increasingly requires complex problem-solving.