Illustration:Aïda Amer/Axios

Basketball shoe sales are down for the fourth consecutive year, and the industry is being crushed by the athleisure wave.

By the numbers: Basketball shoe sales currently represent less than 5% of the athletic shoe market, a huge drop from their 13% market share in 2014, per research firm NPD.

  • Meanwhile, the athleisure industry grew 7% over a 12-month period in 2019.

Flashback: When Michael Jordan and Nike debuted the Air Jordan 1 in 1984, it revolutionized the sneaker industry and set off a decades-long frenzy around basketball shoes, which became collector's items for some and everyday shoes for others.

The state of play: "This is the culmination of the athleisure trend, where we are wearing athletic inspired footwear and apparel but we don't intend to use them for sport," NPD analyst Matt Powell told MarketWatch.

  • Another reason for the sales slump "can be as simple as what kind of pants people are wearing," says one UBS analyst, who suggests that big, bulky shoes don't look as good with a current fashion trend: tighter pants.

The bottom line: Endorsement deals with top NBA players are still crucial for footwear companies looking to reach new customers, but shifts in consumer taste indicate that they might not have the revenue-driving impact they once had.

Go deeper:

Go deeper

Amy Coney Barrett sworn in as Supreme Court justice

Amy Coney Barrett took the constitutional oath to serve as a Supreme Court justice at a White House ceremony Monday night, not long after the Senate voted to confirm her nomination to the high court in a 52-48 vote.

The state of play: Justice Clarence Thomas administered the oath. The Supreme Court wrote in a statement that Barrett will take the judicial oath on Tuesday, at which point she will be able to begin her work on the court.

Gulf Coast braces for Zeta after storm strengthens into hurricane

Hurricane Zeta's forecast path. Photo: National Hurricane Center

Louisiana Gov. John Bel Edwards (D) declared a state of emergency Monday as Zeta strengthened into a hurricane and threatened Mexico's Yucatan Peninsula as it moved towards the U.S. Gulf Coast.

The state of play: Zeta was expected to make landfall on the northern part of the Yucatan Peninsula Monday night, bringing with it a "dangerous storm surge" and "heavy rainfall" as it moved into the Gulf of Mexico, the National Hurricane Service said.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: The swing states where the pandemic is raging — Pence no longer expected to attend Barrett confirmation vote after COVID exposure.
  2. Health: 13 states set single-day case records last week
  3. Business: Where stimulus is needed most.
  4. Education: The dangerous instability of school re-openings.
  5. World: Restrictions grow across Europe.
  6. Media: Fox News president and several hosts advised to quarantine.