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Barack and Michelle Obama have signed an exclusive deal with Spotify to produce a series of podcasts, Variety reports.
Why it matters: Politicians are increasingly turning to streaming media, like Netflix, as a way to reach the younger audience that uses those platforms, according to Axios' Sara Fischer. The Obamas signed a similar multi-year production deal with Netflix last year.
Details: It is not yet clear what topics the Obamas will tackle with their podcasts. Barack Obama wrote in a statement that Spotify would "offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together."
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