Jun 6, 2019 - Technology

Obamas sign podcast production deal with Spotify

Ursula Perano

Barack and Michelle Obama smiling, with Michelle clapping and Barack waving. — Photo: Jim Young/AFP/Getty Images

Barack and Michelle Obama have signed an exclusive deal with Spotify to produce a series of podcasts, Variety reports.

Why it matters: Politicians are increasingly turning to streaming media, like Netflix, as a way to reach the younger audience that uses those platforms, according to Axios' Sara Fischer. The Obamas signed a similar multi-year production deal with Netflix last year.

Details: It is not yet clear what topics the Obamas will tackle with their podcasts. Barack Obama wrote in a statement that Spotify would "offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together."

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Obamas sign podcast production deal with Spotify

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