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Photo via "Axios on HBO"

CUPERTINO, Calif. — Apple CEO Tim Cook says tech companies don’t build products that are inherently good or bad, but should be aware that their products can be used for evil. And he said in an interview for "Axios on HBO" that new regulations are likely coming.

What he's saying: "Generally speaking, I am not a big fan of regulation," Cook said in the interview. "I'm a big believer in the free market. But we have to admit when the free market is not working. And it hasn't worked here. I think it's inevitable that there will be some level of regulation," Cook added. "I think the Congress and the administration at some point will pass something." 

Why it matters: The CEO of the world's most valuable company made it clear that Silicon Valley, despite surging revenue and profits, is in a newly humbled posture after a year of rising global skepticism.

  • Cook told us he used to pick up his iPhone too much, but has reduced his notifications: "The number of times I pick up a device are declining."

Cook argued that tech companies should embrace the coming regulations:

  • "This is not a matter of privacy versus profits, or privacy versus technical innovation. That's a false choice."

While acknowledging the Valley's male-dominated culture, Cook said that tech generally has been strong on diversity, and that he is "encouraged at this point that there will be more marked improvement over time."

  • "I agree 100 percent from a gender point of view that the Valley has missed it, and tech in general has missed it."
  • See a clip.

The backdrop: We talked to Cook during a rare visit by journalists inside the company's spaceship-like headquarters, Apple Park, which opened this year. 

  • The 13,000-employee, four-story building is arrayed in a ring that's a mile around and is mostly glass.

⚡️ Hear more from Tim Cook tonight on “Axios on HBO" (6:30 p.m. ET/PT).

  • Plus: Our poll shows America souring on social media; NBA Commissioner Adam Silver says we need in-game live betting; and see a 💊 to make you young again.

Go deeper:

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Go deeper

Wildfires ravage communities in Northern California as thousands evacuate

Firefighters monitoring the scene as flames from the Dixie Fire jump across highway 89 near Greenville, California, on Tuesday. Photo: Josh Edelson/AFP via Getty Images

Two massive California wildfires have triggered new mandatory evacuation orders for thousands of people and destroyed homes and businesses in the state's north overnight.

Details: The Dixie Fire, California's biggest blaze, razed houses and businesses as it ripped through the town of Greenville and surrounding areas in Plumas County Wednesday night. The rapidly spreading River Fire burned "multiple" homes as it tore through Placer and Nevada counties, KOVR notes.

Updated 1 hour ago - Sports

Olympics dashboard

The U.S. women's team celebrates during a game against the Netherlands on July 30, 2021 in Yokohama, Japan. Photo: Logan Beerman/ISI Photos/Getty Images

⚽: U.S. women's soccer team beats Australia, wins bronze

🥇: Ryan Crouser breaks his own Olympic shot put record to win gold for U.S.

🛶: U.S. teenager Nevin Harrison wins first Olympic women's canoe 200m

🏐: U.S. Olympic beach volleyball duo one step away from realizing gold medal dream

📷: In photos: Tokyo Olympics day 13 highlights

Go deeper: Full Axios coverage

1 hour ago - Sports

U.S. women's soccer team beats Australia, wins Olympic bronze

The U.S. women's team celebrates during a game against the Netherlands on July 30, 2021 in Yokohama, Japan. Photo: Logan Beerman/ISI Photos/Getty Images

The U.S. women's soccer team won the bronze medal on Thursday after beating ninth-ranked Australia 4-3.

Why it matters: Thursday's victory marks the U.S. team's first bronze in Olympic history, handing the team a medal after it failed to earn one during the Rio Games in 2016.