Jan 7, 2020

Exclusive: AT&T's Xandr readying 2020 WarnerMedia integration

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Ad biz tries to learn to live with privacy rules

Illustration: Sarah Grillo/Axios

After years of operating with minimal oversight or concern for user privacy, the advertising industry is finally beginning to adopt a privacy-first supply chain that it hopes will gain back the trust of frustrated consumers.

Why it matters: Even though the industry has banded together to push back against privacy regulations at the state level, it's found itself at odds over how it should proactively prepare for a more privacy-focused advertising ecosystem.

Go deeperArrowJan 21, 2020

FTC's move to block Harry's deal could impact ad spending

Illustration: Aïda Amer/Axios

The Federal Trade Commission said Monday it would sue to block Edgewell, the maker of Schick razors, from buying Harry's, which sells shaving products by subscription.

Why it matters: "Disruptors" like Harry's — companies that aim to reshape stable markets with new products or tactics — often end up selling to bigger, more established brands. If the FTC's move discourages that, the advertising and marketing industries might take a bite, since many of those companies rely heavily on digital marketing to grow.

Dating apps, menstrual trackers accused of violating European data privacy law

Illustration: Sarah Grillo/Axios

Grindr, OkCupid, Tinder, Qibla Finder and MyDays X are among 10 apps feeding user data — such as ethnicity, location, gender and age — to digital ad companies, nonprofit Norwegian Consumer Council found in a report released on Tuesday.

Why it matters: These dating, prayer guidance and menstrual cycle or fertility tracking apps collect information from some of the most intimate parts of users' lives. The council argues that sharing this data violates a European data protection law that went into effect last year.

Go deeperArrowJan 15, 2020