AT&T is launching a new TV service and a series of offers it hopes will allow it to sell TV service even when people don't want to give up their current broadband provider.

Why it matters: The streaming field is crowded, but some of the most lucrative customers are those willing to pay for live TV. This is AT&T's latest effort to go at that market.

How it works: AT&T TV, which launches nationally today, provides a cable-style bundle of channels with regional sports and more arcane offerings, on-demand options and a cloud-based DVR. It is an over-the-top service, so it works regardless of who provides broadband service, though AT&T is reserving some of its best deals for those who bundle AT&T TV with broadband service from the company as well.

  • AT&T is launching with promotional prices ranging from $49.99 to $69.99 per month for the first 12 months.
  • Customers who bundle with AT&T home internet or wireless will save $10 per month.
  • In month 13, though, prices rise substantially, to $93 to $135 per month.
  • It features a small set-top box and a voice remote and is also accessible via apps for Apple TV, smartphones and some Samsung smart TVs.

The big picture: AT&T TV joins DirecTV, DirecTV Now, U-verse TV, HBO Now, HBO Go and HBO Max in the company's stable of linear and over-the-top TV services.

Our thought bubble: I had a chance to try out the service and can confirm that setup is indeed easy and doesn't require a professional. Downloading software updates took a couple minutes, but the interactive trivia questions provided while that took place were a nice touch — and I got eight out of eight right.

  • The integration with the Google Assistant and Android apps is nice, as is the universal search, though for now that integration is limited to a handful of services, including Netflix.
  • The biggest issue I see — beyond AT&T's not currently offering the Pac-12 Network — is that the pricing is a lot like the traditional TV it hopes to replace, including two-year contracts and low teaser prices that rise substantially in the second year.

The bottom line: Perhaps the best thing AT&T TV brings is more competition into a part of the TV market known for high prices.

Go deeper: AT&T's Xandr readying 2020 WarnerMedia integration

Go deeper

Biden: The next president should decide on Ginsburg’s replacement

Joe Biden. Photo: Drew Angerer / Getty Images

Joe Biden is calling for the winner of November's presidential election to select Ruth Bader Ginsburg's replacement on the Supreme Court.

What he's saying: "[L]et me be clear: The voters should pick the president and the president should pick the justice for the Senate to consider," Biden said. "This was the position the Republican Senate took in 2016 when there were almost 10 months to go before the election. That's the position the United States Senate must take today, and the election's only 46 days off.

Trump, McConnell to move fast to replace Ginsburg

Photo: Alex Wong/Getty Images

President Trump will move within days to nominate his third Supreme Court justice in just three-plus short years — and shape the court for literally decades to come, top Republican sources tell Axios.

Driving the news: Senate Majority Leader Mitch McConnell and Senate Republicans are ready to move to confirm Trump's nominee before Election Day, just 46 days away, setting up one of the most consequential periods of our lifetimes, the sources say.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 30,393,591 — Total deaths: 950,344— Total recoveries: 20,679,272Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 6,722,699 — Total deaths: 198,484 — Total recoveries: 2,556,465 — Total tests: 92,163,649Map.
  3. Politics: In reversal, CDC again recommends coronavirus testing for asymptomatic people.
  4. Health: Massive USPS face mask operation called off The risks of moving too fast on a vaccine.
  5. Business: Unemployment drop-off reverses course 1 million mortgage-holders fall through safety netHow the pandemic has deepened Boeing's 737 MAX crunch.
  6. Education: At least 42% of school employees are vulnerable.