Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Rebecca Zisser/Axios

Apple has long prided itself that it knew what consumers wanted even before they did. Now, with Steve Jobs long gone and design guru Jony Ive now out the door, the big question is who at Apple can see what's around the next corner and bring it to market.

Driving the news: Apple pushed back hard this week against a Wall Street Journal story that portrayed Ive as checked out and disaffected and declared that his departure "cemented the triumph of operations over design at Apple."

  • In an email to NBC's Dylan Byers, CEO Tim Cook called the story "absurd" and said, "A lot of the reporting, and certainly the conclusions, just don’t match with reality.”

Why it matters: As the iPhone market stagnates, Apple is looking for new growth via revenue from services, new products such as the Apple Watch, and new applications in realms like health. But what the world really wants from the company is surprises, breakthroughs, magic.

  • The "design vs. operations" storyline fails to capture the full scope of the challenge the company now faces. It's less a company with an executive vacancy than a monarchy without an heir.

The big picture: Like the movie directors celebrated by critics as "auteurs" for the personal stamp they placed on factory-generated films, Jobs used technical knowledge, confidence in his own taste and sheer force of will to lead armies of artists and engineers to share his vision.

  • Jobs etched his own signature (and those of his team members) inside the case of the original Macintosh, and when he returned from exile in 1997 he continued to put his stamp on Apple products culminating in the iPhone.
  • Ive was the other half of a creative partnership with Jobs that produced Apple's amazing winning streak of the 2000s.
  • After Jobs' death in 2012, Ive's continued presence at Apple provided the most visible link between the living company and its founder.
  • Tim Cook was Jobs' hand-picked successor as CEO, but Ive was his creative heir.

Between the lines: The Jobs/Ive approach was all about wowing customers with "one more thing" they weren't expecting. As Jobs put it, "People don’t know what they want until you show it to them." But once companies reach Apple's size, they have a hard time surprising people.

  • Jobs' formula for routing around market research and design-by-committee involved both outward-facing showmanship and internal clout.
  • Ive carried on that tradition, but his successors — one design chief each for hardware and software, both reporting to the company's chief operating officer — lack that kind of reputation for now, and no one else at Apple seems ready to pick up the mantle.
  • Maybe Apple is hatching all sorts of wonders inside its ginormous new headquarters, under the guidance of a battalion of design geniuses. You and I will never know, thanks to the company's rigid secrecy and inward focus.

Our thought bubble: Each year that goes by without a new home-run innovation from Apple reinforces the Apple-doubters' case. But just one new hit will disprove it.

Go deeper: Apple needs a next act

Go deeper

These technologies could bring America to net zero emissions by 2050

Illustration: Sarah Grillo/Axios

The newest section of a project from Third Way, the Bipartisan Policy Project and Clean Air Task Force examines how energy breakthroughs could accelerate America's transition to reach net zero greenhouse gas emissions by 2050.

Why it matters: The report chapter, provided first to Axios, is part of a broader effort known as the Decarb America Research Initiative, which explores the best ways to move the U.S. toward a net zero carbon emissions future by 2050.

"No-code" miracle for startups

Expand chart
Data: Interactive Advertising Bureau; Table: Axios Visuals

The U.S. has reached a tipping point in its shift from the industrial economy — one that relied on the buildout of hardware — to an information economy that relies on the transfer, storage and implementation of data, according to a new report.

Why it matters: This shift towards a data and information-based economy has allowed more businesses to establish themselves and scale quickly and at a very low cost. As such, the number of jobs created by the commercial internet has more than tripled since 2012.

Amazon's small business shield

Illustration: Aïda Amer/Axios

Amazon is touting the success of small sellers on its platform through the pandemic — and warning that antitrust legislation could jeopardize that success and blow up its open-marketplace model.

Why it matters: As online shopping became a lifeline for both businesses and consumers during the pandemic, Amazon reaped big benefits, but also saw its regulatory risk grow.