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Expand chart
Data: Company earnings reports; Chart: Axios Visuals

As iPhone sales have tapered off, Apple has been putting increasing focus on growing its services business.

Why it matters: What started out as cloud storage and extended support contracts, Apples' "services" revenue sector has expanded to include Apple Music and will soon likely expand further to news, video and gaming.

The details: Apple has made an aggressive push into media and entertainment over the past year, which has sparked rumors that it could one day sell a bundled subscription, where consumers could potentially pay one fee for an array of entertainment and media services.

  • News: Apple is set to debut a news subscription business at a March 25 media event, even though publishers are balking at the terms Apple is offering, mostly objecting to Apple's reported take of almost half the revenue and limits on their access to customer data.
  • Video: The company is also looking to debut a new video streaming product in April, CNBC reports. The service will include free original content for Apple device owners and a the ability subscribe to other video services.
  • Gaming: Apple is planning a subscription service for games, Cheddar reported last month. The service would act like a Netflix for gaming, giving users access to many different games under one subscription payment.
  • Music: In a push to gain more subscribers, Apple Music sent notices to subscribers last week that they can now give a month's worth of free access to a friend with their referral. The week before it offered lapsed users three months of free access for resubscribing.

The big picture: Apple has pledged that, by 2020, its services business will be double what it was in 2017. However, hardware in general — and the iPhone in particular— still dominate companywide revenue.

What's next: The Wall Street journal reports that the tech giant is "shaking up leadership and reordering priorities across its services, artificial intelligence, hardware and retail divisions as it works to reduce the company’s reliance on iPhone sales."

Go deeper

7 hours ago - World

Over 170 Palestinians injured in clashes with Israeli police in Jerusalem

An injured man is carried away as Israeli security forces clash with Palestinian protesters at the al-Aqsa mosque compound in Jerusalem. Photo: Ahmad Gharabli/AFP via Getty Images

At least 178 Palestinians have been injured in clashes with Israeli police in Jerusalem, Reuters reported late Friday.

The big picture: The clashes come amid growing anger over the threatened eviction of Palestinians from their homes on land claimed by Jewish settlers in East Jerusalem. Tensions have also escalated in the occupied West Bank in recent weeks.

Updated 9 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: Coronavirus cases hit a seven-month low — Majority back vaccine proof requirements for travel, schools and work — The race to avoid a possible "monster" COVID variant.
  2. Politics: Oklahoma secures $2.6 million refund for hydroxychloroquine purchase — Why Biden's latest vaccine goal is his hardest yet.
  3. Vaccines: Pfizer begins application for full FDA approval of COVID-19 vaccine — Moderna says its COVID booster shot shows promise against variants.
  4. Economy: U.S. adds just 266,000 jobs in April, far below expectations — Americans' return to the skies could benefit smaller airlines.
  5. World: WHO authorizes China's Sinopharm COVID-19 vaccine for emergency use — Mixed response in Europe to Biden's vaccine patents bombshell.
  6. Variant tracker: Where different strains are spreading.

Ohio GOP censures Rep. Anthony Gonzalez over Trump impeachment vote

Photo: Bill Clark/CQ-Roll Call, Inc via Getty Images

The Ohio Republican Party on Friday censured Rep. Anthony Gonzalez (R-Ohio) and called for him to resign for voting to impeach former President Trump in January, Reuters reports.

The big picture: Gonzalez is the latest Republican lawmaker to be punished for voting to impeach the former president on a charge of inciting the deadly Jan. 6 insurrection.