Screenshot: Axios via Apple.com

Apple has made official a Sept. 15 press event, but this might not be the one where the company debuts its latest iPhones. The company has previously said this year's iPhones would ship a few weeks later than years' past.

Why it matters: Apple often has multiple fall product launches, though typically the iPhone release comes first.

Apple is expected to introduce new Macs, Apple Watches and iPads in addition to the new iPhone lineup, so there are lots of possibilities, should Apple choose to hold the iPhone launch closer to its availability.

  • The headline of the invitation sent to reporters has the catch phrase "Time Flies," suggesting the Apple Watch could be the event's focal point. It also makes clear he event is a virtual one being broadcast from Apple Park, rather than an in-person affair.

Between the lines: Apple has, on occasion, announced products before they are ready to ship, but in general likes to keep the time between announcement and shipping as close as possible.

The big picture: The iPhone remains Apple's most important product and the company has been focused on delivering new models this year and capturing as much of the holiday shopping season as possible. That said, in its last earnings conference call, CFO Luca Maestri confirmed that pandemic-related issues would delay this year's launch by a few weeks.

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Ina Fried, author of Login
Oct 14, 2020 - Technology

Apple's iPhone 12 bets may take time to pay off

The iPhone 12 Pro features both 5G support as well as a lidar sensor. Photo: Apple

With the iPhone 12, unveiled Tuesday, Apple has made some big technology bets that should boost demand for 5G networks as well as help spur developers to create more advanced augmented reality applications. However, phone buyers will probably have to wait for a payoff.

Why it matters: Many tech advances start out as chicken-and-egg problems, with developers waiting for a market to emerge while consumers don't yet see the value in spending more. Apple has the rare ability to push past that block. Because of its size and comparatively focused product line, its support of new technologies like 5G and lidar can vault them into the mainstream.

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Illustration: Sarah Grillo/Axios

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  3. World: Australian city Melbourne to exit one of world's longest lockdowns — In photos: Coronavirus restrictions grow across Europe
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In photos: Coronavirus restrictions grow across Europe

A skeleton is placed at a restaurant table in Rome to protest Italy's restrictions that'll see gyms, movie theaters and pools close and bars and restaurants required to shut by 6 p.m. until at least Nov. 24. Photo: Antonio Masiello/Getty Images

Restrictions are returning across much of Europe as the continent faces a second coronavirus wave.

The big picture: Spain and France each surpassed 1 million cases last week, and both countries have implemented further restrictions on citizens. Italian officials announced strict new measures, effective Monday, to combat another cases spike. From Denmark to Romania, take a look at what steps countries have been taking, in photos.