Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Apple updated its privacy policy Wednesday and offered up more details on how it handles the data it collects to power the iPhone X's Face ID feature. "At Apple, we believe privacy is a fundamental human right," the company says in a new version of its privacy Web site. "And so much of your personal information — information you have a right to keep private — lives on your Apple devices."

Why it matters: With Apple now using facial recognition in addition to collecting fingerprints, it wants to reassure customers of the steps it takes to protect the data. Also, as all varieties of smartphones contain a treasure trove of personal information, Apple aims to make its strong privacy stance a selling point.

Here are the key new elements:

Face ID: As we've written, Apple is taking pains to make sure that the face recognition data stays on the device and can't be accessed by governments or others. To train the neural networks that power Face ID, Apple obtained (with informed consent) more than a billion images of people, including depth and infrared scans. There's more detail in a new page on Apple's Web site.

Differential privacy: Apple is expanding the areas where it collects user data but pledges to anonymize it. Data collected is obfuscated so that Apple cannot confidently guess what contributions an individual user has made. One new area where Apple is collecting such data is around Web sites, where it is trying to identify Web sites that often crash or drain the battery. Another thing Apple is exploring is which categories of health data that customers are using (but not the actual health data). For example, Apple is collecting whether people are storing heart rate data, but not their actual heart rate.

Disabling tracking cookies: One of the moves Apple is making is to offer the ability to block the cookies that track you across multiple Web sites. It's not an ad blocker -- you will still see ads, just not those targeting ones that serve up the same ads for the shoes you looked at once.

The bottom line: Apple needs more data to compete in key areas of machine learning and collecting that while preserving privacy requires a lot of creativity and striking a fine balance.

Go deeper

52 mins ago - Axios on HBO

Preview: "Axios on HBO" interviews White House Senior Advisor Cedric Richmond

On the next episode of "Axios on HBO," Axios co-founder Mike Allen interviews White House Senior Advisor Cedric Richmond.

  • Catch the full interview and much more on Sunday, February 28 at 6 pm. ET/PT on all HBO platforms.
2 hours ago - World

Italy tightens COVID restrictions as experts warn of growing prevalence of variants

Health workers prepare vaccine doses in Iseo, Italy. Photo: Stefano Nicoli/NurPhoto via Getty Images

Italy on Saturday announced it was tightening restrictions in five of the country's 20 regions in an effort curb the spread of the coronavirus.

Driving the news: The announcement comes as health experts and scientists warn of the more transmissible coronavirus variants, per Reuters.

3 hours ago - Health

Health care in the New Washington

Illustration: Sarah Grillo/Axios

As America emerges from the pandemic, here's a special Axios AM Deep Dive on the Biden administration's health care agenda.