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Illustration: Aïda Amer/Axios

You could see in Apple's big hullabaloo today a glimpse of the great bundles of the future, built around phones instead of televisions.

Take a look at the startling breadth of the emerging Apple suite of subscription offerings:

  • What you read: Apple News+ ($9.99/month)
  • What you watch: Apple TV+ (A new TV app that also features a variety of skinny bundle options at $9.99 each, as well as original programming from talent like Steven Spielberg, Reese Witherspoon, Alfre Woodard and Kumail Nanjiani.)
  • What you listen to: Apple Music ($9.99/month)
  • What you play: Apple Arcade (price TBD)
  • How you pay: Apple Card, a new credit card that uses Apple Pay

The big picture: This isn't exactly like Amazon Prime, where you pay a big yearly cost in exchange for a huge array of offerings. But it appears to be a step in that direction, with hardcore Apple users now easily able to pay the cost of a subsidized old iPhone in annual subscriptions alone.

Between the lines: The Apple Card picked up the most instant buzz.

  • Apple partnered with Goldman Sachs and Mastercard and says the former will not sell or share user data to third-party marketers and advertisers.
  • The card comes with a rewards program, which collects rewards in the form of cash instead of points. Users can also get 2% of their spending via Apple Pay back on a daily basis and 3% on purchases from Apple.
  • The card has no fees, and it comes with low interest rates. It will be available this summer.
  • Apple Pay is adding public transit payments for its first U.S. cities — Portland, Chicago and New York. It's already available in a number of cities in other countries.

The bottom line: You get what you pay for, particularly on privacy. That's in cash for Apple, and data for Google.

Go deeper:

Go deeper

Why made-for-TV moments matter during the pandemic

Photo illustration: Sarah Grillo/Axios. Photos: Erin Schaff-Pool, Biden Inaugural Committee via Getty Images

In a world where most Americans are isolated and forced to laugh, cry and mourn without friends or family by their side, viral moments can offer critical opportunities to unite the country or divide it.

Driving the news: President Biden's inauguration was produced to create several made-for-social viral moments, a tactic similar to what the Democratic National Committee and the Biden campaign pulled off during the Democratic National Convention.

Updated 8 hours ago - World

Over 3,000 detained in protests across Russia demanding Navalny's release

Russian police officers beat protestesters at a rally against of jailing of oppositon leader Alexei Navalny in Moscow on Saturday. Photo: Mikhail Svetlov/Getty Images

Police in Russia on Saturday arrested more than 3,300 people as protesters nationwide demanded that opposition leader Alexey Navalny be released from jail.

Details: Demonstrations began in the eastern regions of Russia and spread west to more than 60 cities.

Updated 9 hours ago - Politics & Policy

Arizona Republicans censure Cindy McCain and GOP governor

Combination images of Cindy McCain and Gov. Doug Ducey. Photo: FilmMagic/FilmMagic for U.S.VETS/Michael Brochstein/SOPA Images/LightRocket via Getty Images

Arizona Republican Party members voted on Saturday to censure prominent GOP figures Cindy McCain, Gov. Doug Ducey and former Sen. Jeff Flake (R-Ariz.), who've all faced clashes with former President Trump.

Why it matters: Although the resolution is symbolic, this move plus the re-election of the Trump-endorsed Kelli Ward as state GOP chair shows the strong hold the former president has on the party in Arizona, despite President Biden winning the state in the 2020 election.