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Apple CEO Tim Cook. Photo: Justin Sullivan / Getty Images

Apple CEO Tim Cook said Wednesday that if his company wanted to, they could make a ton of money by monetizing their customers and making them a product. But he said unlike other companies (like Facebook), Apple has elected not to do that.

"We're not going to traffic in your personal life. Privacy to us is a human right, a civil liberty."
— Tim Cook in an interview with Recode's Kara Swisher

The bottom line, from Axios' Ina Fried: Apple is trying to distance itself from its tech peers with its privacy stance, something made easier by the fact it makes its money from selling hardware (and to a lesser degree software and services) rather than from advertising.

In the same interview, Recode's Kara Swisher asked Cook that, if he were Facebook's Mark Zuckerberg — who's facing mounting pressure in the wake of the Cambridge Analytica data scandal — what would he do? Cook replied:

"What would I do? I wouldn’t be in this situation... We don't want porn on our App Store. We don't want hate speech on our App Store. We don't want the ability to recruit terrorists on our App Store."

Worth noting: Apple has been making this privacy argument for a while, and Cook and Zuckerberg have a history of trading barbs.

Go deeper

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.

Dan Primack, author of Pro Rata
3 hours ago - Economy & Business

The unicorn stampede is coming

Illustration: Annelise Capossela/Axios

Airbnb and DoorDash plan to go public in the next few weeks, capping off a very busy year for IPOs.

What's next: You ain't seen nothing yet.

16 hours ago - World

Maximum pressure campaign escalates with Fakhrizadeh killing

Photo: Fars News Agency via AP

The assassination of Mohsen Fakhrizadeh, the architect of Iran’s military nuclear program, is a new height in the maximum pressure campaign led by the Trump administration and the Netanyahu government against Iran.

Why it matters: It exceeds the capture of the Iranian nuclear archives by the Mossad, and the sabotage in the advanced centrifuge facility in Natanz.

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