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Apple CEO: "Privacy to us is a human right, a civil liberty"

Tim Cook
Apple CEO Tim Cook. Photo: Justin Sullivan / Getty Images

Apple CEO Tim Cook said Wednesday that if his company wanted to, they could make a ton of money by monetizing their customers and making them a product. But he said unlike other companies (like Facebook), Apple has elected not to do that.

Quote"We're not going to traffic in your personal life. Privacy to us is a human right, a civil liberty."
— Tim Cook in an interview with Recode's Kara Swisher