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Illustration: Sarah Grillo/Axios

Designer looks captured the catwalks at Fashion Weeks around the world. But beyond the runways, recycled clothing, thrifting and renting apparel are growing in popularity and reshaping the market.

Why it matters: Fashion is a massive polluter. According to the United Nations, fashion produces 20% of the world's wastewater and 10% of the world's carbon emissions — calling the habit of quick closet-turnover into question.

Where it stands: Market niches that favor the trend are emerging in the clothing industry.

Recycled materials

Some companies are producing apparel made from recycled materials ranging from water bottles to previously worn garments.

  • Rothy's, a popular shoe brand, makes flats, sneakers and loafers 100% from post-consumer water bottles.
  • Hanes, an undergarment staple, has increased the use of recycled cotton and polyester.
  • H&M, a prominent fast-fashion retailer, has committed to using 100% sustainable cotton this year and offers discounts to customers who recycle their old clothing with the company.
Apparel renting

A number of companies offer subscriptions that allow shoppers to rent pieces, often of high quality, and return them for new stock.

  • Consumers cycle through a wear-and-return closet, rather than buy individual items. The industry produces less and, in turn, pollutes less.
  • Some individual retailers — Urban Outfitters, American Eagle, Express — are creating their own rental services, while others offer an array of brands.
  • Rent the Runway, one of the leaders in rentable apparel, was valued at $1 billion last March, according to Business Insider.
The revival of thrift

Thrifting has made a comeback, with digital outlets offering re-sellers a new avenue for profit.

  • Social media has allowed thrift stores to market their content online and offer shipping services, vastly expanding access to customers.
  • Self-selling apps like Poshmark and Mercari have also allowed individuals to start listing pieces in their own closets for secondhand sale.
  • Thrifting reduces the production of new clothing and the amount of used apparel stuffed into the back of closets and trash bags.

The bottom line: There's innately something less sexy about renting or reusing clothes. However, there's also something particularly unattractive about a polluted, warming planet for the sake of a stylish fit, making the former worthy of consideration.

Go deeper: More people are into fashion, but fewer inspired by legacy outlets

Go deeper

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Twitter to label COVID-19 vaccine misinformation, implement strike policy

Photo: Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images

Twitter announced Monday that it will label tweets with potentially misleading information about COVID-19 vaccines, and introduce a strike system that can lead to permanent account suspension.

The big picture: Tech companies are taking an increasingly aggressive stance against users who attempt to share misleading information about COVID-19 vaccines on their platforms.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Health: Trump, Melania received COVID vaccine at White House in January — CDC director warns "now is not the time" to lift COVID restrictions.
  2. Vaccine: J&J CEO "absolutely" confident in vaccine distribution goals Most states aren't prioritizing prisons for COVID vaccines — Vaccine hesitancy is shrinking.
  3. Economy: Apple says all U.S. stores open for the first time since start of pandemic — What's really going on with the labor market.
  4. Sports: Poll weighs impact of athlete vaccination.
  5. World: Italy tightens restrictions as experts warn of growing prevalence of variants — PA announces new COVID restrictions as cases surge.
  6. Local: Colorado sets timeline for return to normalcy.
Updated 2 hours ago - Politics & Policy

Trump received COVID vaccine at White House in January

Photo: Noam Galai/Getty Images

Former President Trump and former first lady Melania Trump were both vaccinated at the White House in January, a Trump adviser tells Axios.

Why it matters: Trump declared at CPAC on Sunday that "everybody" should get the coronavirus vaccine — the first time he's encouraged his supporters, who have been more skeptical of getting vaccinated, to do so.