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Some of the biggest names in conservative digital media are seeing big traffic declines over the past year, according to comScore data pulled by Activate and Axios. On the other hand, business-centric sites, like CNBC, Business Insider, and Bloomberg are seeing big traffic bumps, per the analysis.

Note: Both IJR and the Daily Caller have challenged the analysis. IJR founder Alex Skatell tweeted that his site had cancelled its comScore subscription, while Daily Caller editor in chief Geoffrey Ingersoll said his site uses Quantcast and tweeted screenshots showing Daily Caller traffic compared to last year.

Expand chart
Data: Activate Tech & Media Outlook 2018 based off comScore numbers Chart: Chris Canipe / Axios

Here are the numbers provided by IJR and The Daily Caller, who use Google Analytics/Quantcast and Quantcast respectively.

  • IJR: August 2017: 15.2 million uniques, per data from Google Analytics. Last 30 days: 20.6 million uniques, per data from Quantcast.
  • Daily Caller: August 2016: 12.2 million uniques. August 2017: 11.9 million uniques

Correction: There are a number of audience measurement companies that can be used to measure website traffic, with comScore considered industry standard. Our analysis should've clarified that not all media companies chose to use comScore metrics and that the analysis we cited was pulled from a mixture of comScore and Alexa analytics analyzed by Activate in their 2018 media and tech report

.Why it matters: This illustrates the challenge brands have in sometimes determining which metrics to use in evaluating publishing partners.

Go deeper: The media measurement mess

Go deeper

The modern way to hire a big-city police chief

Illustration: Annelise Capossela/Axios

When it comes to picking a city's top cop, closed-door selection processes have been replaced by highly public exercises where everyone gets to vet the candidates — who must have better community-relations skills than ever.

Why it matters: In the post-George-Floyd era, with policing under utmost scrutiny, the choosing of a police chief has become something akin to an election, with the need to build consensus around a candidate. And the candidate pool has gotten smaller.

Felix Salmon, author of Capital
1 hour ago - Economy & Business

Speculative crypto art market takes off

Illustration: Aïda Amer/Axios

Move over, GameStop. The newest speculative game in town is NFTs — digital files that can be owned and traded on a plethora of new online platforms.

Why it matters: Most NFTs include some kind of still or moving image, which makes them similar to many physical art objects. Some of them, including a gif of Nyan Cat flying through the sky with a pop-tart body and rainbow trail, can be worth more than your house.

New coronavirus cases fall by 20%

Expand chart
Data: The COVID Tracking Project, state health departments; Map: Andrew Witherspoon/Axios

New coronavirus infections continued their sharp decline over the past week, and are now back down to pre-Thanksgiving levels.

The big picture: Given the U.S.’ experience over the past year, it can be hard to trust anything that looks like good news, without fearing that another shoe is about to drop. But the U.S. really is doing something right lately. Cases are way down, vaccinations are way up, and that’s going to save a lot of lives.

You’ve caught up. Now what?

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