Analysis: Conservative media traffic slump

Some of the biggest names in conservative digital media are seeing big traffic declines over the past year, according to comScore data pulled by Activate and Axios. On the other hand, business-centric sites, like CNBC, Business Insider, and Bloomberg are seeing big traffic bumps, per the analysis.

Note: Both IJR and the Daily Caller have challenged the analysis. IJR founder Alex Skatell tweeted that his site had cancelled its comScore subscription, while Daily Caller editor in chief Geoffrey Ingersoll said his site uses Quantcast and tweeted screenshots showing Daily Caller traffic compared to last year.