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Some of the biggest names in conservative digital media are seeing big traffic declines over the past year, according to comScore data pulled by Activate and Axios. On the other hand, business-centric sites, like CNBC, Business Insider, and Bloomberg are seeing big traffic bumps, per the analysis.

Note: Both IJR and the Daily Caller have challenged the analysis. IJR founder Alex Skatell tweeted that his site had cancelled its comScore subscription, while Daily Caller editor in chief Geoffrey Ingersoll said his site uses Quantcast and tweeted screenshots showing Daily Caller traffic compared to last year.

Expand chart
Data: Activate Tech & Media Outlook 2018 based off comScore numbers Chart: Chris Canipe / Axios

Here are the numbers provided by IJR and The Daily Caller, who use Google Analytics/Quantcast and Quantcast respectively.

  • IJR: August 2017: 15.2 million uniques, per data from Google Analytics. Last 30 days: 20.6 million uniques, per data from Quantcast.
  • Daily Caller: August 2016: 12.2 million uniques. August 2017: 11.9 million uniques

Correction: There are a number of audience measurement companies that can be used to measure website traffic, with comScore considered industry standard. Our analysis should've clarified that not all media companies chose to use comScore metrics and that the analysis we cited was pulled from a mixture of comScore and Alexa analytics analyzed by Activate in their 2018 media and tech report

.Why it matters: This illustrates the challenge brands have in sometimes determining which metrics to use in evaluating publishing partners.

Go deeper: The media measurement mess

Go deeper

Scoop: Stephanie Murphy announcing challenge to Marco Rubio

Rep. Stephanie Murphy. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

Democratic Rep. Stephanie Murphy is planning to announce a campaign for the U.S. Senate in Florida against Republican Sen. Marco Rubio in early June, people familiar with the matter tell Axios.

Why it matters: Murphy is a proven fundraiser. Jumping in now would give her an early start to build her case for the Democratic nomination and potentially force Rubio and allied GOP groups to spend heavily to retain a seat in a state that’s trending Republican.

2 hours ago - Politics & Policy

Inside the GOP's infrastructure strategy

Sen. Roger Wicker. Photo: Stefani Reynolds/Bloomberg via Getty Images

Top Republican senators are hoping the White House will make some sort of counteroffer to their infrastructure proposal when they meet with President Biden on Thursday, lawmakers and their aides tell Axios.

Why it matters: This is a sign of how serious the negotiations are, they say. In advance of the meeting, some of the senators are already publicly signaling the areas in which they have flexibility.

2 hours ago - Politics & Policy

By the numbers: Senate seats to watch in 2022

Data: Axios Research, Dave Leip's Atlas of U.S. Elections; Chart: Andrew Witherspoon/Axios

While Republicans are giddy about their chances for regaining the House next year, GOP prospects for taking the Senate remain more uncertain, data reviewed by Axios suggests.

By the numbers: At least five Republican senators are retiring after the midterms, and four of their seats are in battleground states. That makes a simple Republican-for-Republican election exchange all the more difficult.

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