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Data: NewsWhip; Chart: Axios Visuals

Poet Amanda Gorman by far generated the most average interactions on social media on Inauguration Day, according to exclusive data from NewsWhip.

Why it matters: Gorman's recital of "The Hill We Climb" represented a standout, double-take moment for viewers who otherwise witnessed a scripted, stagecrafted affair.

The four most-viral stories from inauguration day all were about Gorman.

  • The biggest one, from NPR, generated 1.74m interactions on social media (likes, comments, shares) — nearly twice as many as the next biggest piece.
  • The 5th-biggest story was about Capitol Police officer Eugene Goodman escorting Harris to the ceremony. Joe Biden being sworn in was number 6.
  • Bernie Sanders also edged out some of the biggest acts of the day, as his slouchy pose paired with exotic mittens instantly became a viral meme.

The big picture: The inauguration was produced to create several made-for-social viral moments, a tactic similar to what the DNC and Biden campaign pulled off during the Democratic National Convention.

  • During the pandemic, crowds can't be relied on to provide the energy and footage, so the moments have to be choreographed from the event organizers.

By the numbers: Gorman's 4,143 interactions per article were nearly 3x higher than the Obamas, who were second.

  • For total interactions, which accounts for volume of coverage, Biden was tops at 25.4 million, while Trump was second at 16.7m.

The bottom line: Gorman, 22, posted behind-the-scenes footage from her experience on her social media channels, and shared her excitement about her viral success.

  • In less than 24 hours, Gorman's Instagram follower count rose from 56k to 2.5m.
  • Instagram helped to increase her discovery by posting a photo of Gorman and linking out to her profile to its 384 million followers.

Go deeper

Amanda Gorman to honor Tampa nurse with Super Bowl poem

Photo: Rob Carr/Getty Images

Youth poet laureate Amanda Gorman, who stole the show at President Biden's inauguration, will honor a local nurse as a coronavirus hero at the Super Bowl, the NFL announced Wednesday.

What's happening: Suzie Dorner, the COVID ICU nurse manager at Tampa General Hospital, will be the subject of Gorman's poem — along with a Marine veteran from Pennsylvania and an L.A. educator.

Jan 28, 2021 - Sports

Amanda Gorman to become first poet to perform at the Super Bowl

Poet Amanda Gorman delivering a poem during the inauguration of President Biden at the U.S. Capitol on Jan. 20. Photo: Erin Schaff-Pool/Getty Images

Amanda Gorman, the country's first National Youth Poet Laureate who won widespread praise at President Biden's inauguration, will recite another original poem before Super Bowl LV in Tampa, Florida, the NFL announced Wednesday.

Why it matters: The 22-year-old will on Feb. 7 become the first poet to perform at one of the year's most-watched TV events. Her poem "will recognize three honorary game captains" who've served during the pandemic, who'll take part in the game's coin toss: Los Angeles educator Trimaine Davis, Tampa nurse manager Suzie Dorner and Pittsburgh-area veteran James Martin, per the NFL.

Go deeper: Amanda Gorman steals the show on Inauguration Day

1 hour ago - Health

CDC panel recommends Pfizer boosters for high-risk individuals, people 65 and up

Photo: Marco Bello/Anadolu Agency via Getty Images

A key panel at the Centers for Disease Control and Prevention on Thursday recommended the Pfizer-BioNTech coronavirus booster shots for people 65 years old and older, as well as those at high risk of severe COVID-19.

Why it matters: The approval is the near-final step in making the booster shots available to tens of millions of Americans, and comes a day after the FDA approved Pfizer boosters for the two groups. CDC director Rochelle Walensky is expected to accept the recommendation.

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