Sign up for our daily briefing

Make your busy days simpler with the Axios AM and PM newsletters. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to the Axios Closer newsletter for insights into the day’s business news and trends and why they matter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with the Axios Sports newsletter. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with the Axios Des Moines newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with the Axios Tampa Bay newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!
Data: NewsWhip; Chart: Axios Visuals

Poet Amanda Gorman by far generated the most average interactions on social media on Inauguration Day, according to exclusive data from NewsWhip.

Why it matters: Gorman's recital of "The Hill We Climb" represented a standout, double-take moment for viewers who otherwise witnessed a scripted, stagecrafted affair.

The four most-viral stories from inauguration day all were about Gorman.

  • The biggest one, from NPR, generated 1.74m interactions on social media (likes, comments, shares) — nearly twice as many as the next biggest piece.
  • The 5th-biggest story was about Capitol Police officer Eugene Goodman escorting Harris to the ceremony. Joe Biden being sworn in was number 6.
  • Bernie Sanders also edged out some of the biggest acts of the day, as his slouchy pose paired with exotic mittens instantly became a viral meme.

The big picture: The inauguration was produced to create several made-for-social viral moments, a tactic similar to what the DNC and Biden campaign pulled off during the Democratic National Convention.

  • During the pandemic, crowds can't be relied on to provide the energy and footage, so the moments have to be choreographed from the event organizers.

By the numbers: Gorman's 4,143 interactions per article were nearly 3x higher than the Obamas, who were second.

  • For total interactions, which accounts for volume of coverage, Biden was tops at 25.4 million, while Trump was second at 16.7m.

The bottom line: Gorman, 22, posted behind-the-scenes footage from her experience on her social media channels, and shared her excitement about her viral success.

  • In less than 24 hours, Gorman's Instagram follower count rose from 56k to 2.5m.
  • Instagram helped to increase her discovery by posting a photo of Gorman and linking out to her profile to its 384 million followers.

Go deeper

Amanda Gorman to honor Tampa nurse with Super Bowl poem

Photo: Rob Carr/Getty Images

Youth poet laureate Amanda Gorman, who stole the show at President Biden's inauguration, will honor a local nurse as a coronavirus hero at the Super Bowl, the NFL announced Wednesday.

What's happening: Suzie Dorner, the COVID ICU nurse manager at Tampa General Hospital, will be the subject of Gorman's poem — along with a Marine veteran from Pennsylvania and an L.A. educator.

Jan 28, 2021 - Sports

Amanda Gorman to become first poet to perform at the Super Bowl

Poet Amanda Gorman delivering a poem during the inauguration of President Biden at the U.S. Capitol on Jan. 20. Photo: Erin Schaff-Pool/Getty Images

Amanda Gorman, the country's first National Youth Poet Laureate who won widespread praise at President Biden's inauguration, will recite another original poem before Super Bowl LV in Tampa, Florida, the NFL announced Wednesday.

Why it matters: The 22-year-old will on Feb. 7 become the first poet to perform at one of the year's most-watched TV events. Her poem "will recognize three honorary game captains" who've served during the pandemic, who'll take part in the game's coin toss: Los Angeles educator Trimaine Davis, Tampa nurse manager Suzie Dorner and Pittsburgh-area veteran James Martin, per the NFL.

Go deeper: Amanda Gorman steals the show on Inauguration Day

Starbucks drops worker vaccine mandate after SCOTUS ruling

Photo: Jakub Porzycki/NurPhoto via Getty Images

Starbucks announced in a memo to employees Tuesday that it has dropped plans to implement a vaccine mandate for all U.S. workers, AP reported on Wednesday.

Why it matters: The company's decision comes in response to the Supreme Court's ruling last week to block the Biden administration's COVID-19 vaccine-or-test requirement for large employers.

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!