Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!
Data: NewsWhip; Chart: Axios Visuals

Poet Amanda Gorman by far generated the most average interactions on social media on Inauguration Day, according to exclusive data from NewsWhip.

Why it matters: Gorman's recital of "The Hill We Climb" represented a standout, double-take moment for viewers who otherwise witnessed a scripted, stagecrafted affair.

The four most-viral stories from inauguration day all were about Gorman.

  • The biggest one, from NPR, generated 1.74m interactions on social media (likes, comments, shares) — nearly twice as many as the next biggest piece.
  • The 5th-biggest story was about Capitol Police officer Eugene Goodman escorting Harris to the ceremony. Joe Biden being sworn in was number 6.
  • Bernie Sanders also edged out some of the biggest acts of the day, as his slouchy pose paired with exotic mittens instantly became a viral meme.

The big picture: The inauguration was produced to create several made-for-social viral moments, a tactic similar to what the DNC and Biden campaign pulled off during the Democratic National Convention.

  • During the pandemic, crowds can't be relied on to provide the energy and footage, so the moments have to be choreographed from the event organizers.

By the numbers: Gorman's 4,143 interactions per article were nearly 3x higher than the Obamas, who were second.

  • For total interactions, which accounts for volume of coverage, Biden was tops at 25.4 million, while Trump was second at 16.7m.

The bottom line: Gorman, 22, posted behind-the-scenes footage from her experience on her social media channels, and shared her excitement about her viral success.

  • In less than 24 hours, Gorman's Instagram follower count rose from 56k to 2.5m.
  • Instagram helped to increase her discovery by posting a photo of Gorman and linking out to her profile to its 384 million followers.

Go deeper

Amanda Gorman to honor Tampa nurse with Super Bowl poem

Photo: Rob Carr/Getty Images

Youth poet laureate Amanda Gorman, who stole the show at President Biden's inauguration, will honor a local nurse as a coronavirus hero at the Super Bowl, the NFL announced Wednesday.

What's happening: Suzie Dorner, the COVID ICU nurse manager at Tampa General Hospital, will be the subject of Gorman's poem — along with a Marine veteran from Pennsylvania and an L.A. educator.

Jan 28, 2021 - Sports

Amanda Gorman to become first poet to perform at the Super Bowl

Poet Amanda Gorman delivering a poem during the inauguration of President Biden at the U.S. Capitol on Jan. 20. Photo: Erin Schaff-Pool/Getty Images

Amanda Gorman, the country's first National Youth Poet Laureate who won widespread praise at President Biden's inauguration, will recite another original poem before Super Bowl LV in Tampa, Florida, the NFL announced Wednesday.

Why it matters: The 22-year-old will on Feb. 7 become the first poet to perform at one of the year's most-watched TV events. Her poem "will recognize three honorary game captains" who've served during the pandemic, who'll take part in the game's coin toss: Los Angeles educator Trimaine Davis, Tampa nurse manager Suzie Dorner and Pittsburgh-area veteran James Martin, per the NFL.

Go deeper: Amanda Gorman steals the show on Inauguration Day

Republican Sen. Sasse slams Nebraska GOP for "weird worship" of Trump after state party rebuke

Sen. Ben Sasse, (R-Neb.) Photo: Andrew Harnik - Pool/Getty Images

The Nebraska Republican Party on Saturday formally "rebuked" Sen. Ben Sasse (R-Neb.) for his vote to impeach former President Trump earlier this year, though it stopped short of a formal censure, CNN reports.

Why it matters: Sasse is the latest among a slate of Republicans who have faced some sort of punishment from their state party apparatus after voting to impeach the former president. The senator responded statement Saturday, per the Omaha World-Herald, saying "most Nebraskans don't think politics should be about the weird worship of one dude."

You’ve caught up. Now what?

Sign up for Mike Allen’s daily Axios AM and PM newsletters to get smarter, faster on the news that matters.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!