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Photo: Adam Berry/Getty Images

Al Jazeera is planning to launch a cross-platform business vertical called AJ Impact, executives tell Axios. It will feature original reporting from Al Jazeera journalists worldwide, as well as curated business content from Bloomberg.

Why it matters: To date, Al Jazeera has mostly focused on hard news topics, like politics, breaking news and current events. AJ Impact, which will focus on topics like personal finance, economic inequality, and impact investing, represents a significant departure from its traditional areas of focus.

Details: AJ Impact will have a standalone site, but it will also live across digital video, podcasts, social media and television.

  • The site will feature international business coverage and will be helmed by a team based in new offices in New York dedicated to AJ Impact, with bureaus in Kuala Lumpur, London and Doha.
  • The site will be led by Patricia Sabga, who currently serves as managing business editor at Al Jazeera Digital.
  • Sabga says the company has pulled together a team of 10 full-time staffers to launch the site, and that 20 are expected to be a part of this effort by the end of the year.
  • "The global economy is not just made up of high net worth individuals," Sabga says. "Everyone can have a voice in it."

Between the lines: The decision to launch the vertical was an editorial one, says Michael Weaver, senior VP of business development and growth at Al Jazeera, although there are obvious business benefits. "There's a white space we see in business coverage today," Weaver says. "A lot of our audience around the world feels like business coverage talks past them."

  • Al Jazeera is mostly funded by the Qatari government, but the company has begun to scale commercialization, mostly via advertising over the past year and a half.
  • Weaver says that part of the company's strategy in launching the vertical is to "enter the world of commercialization [advertising] so that the company can monetize its news independently."
  • "Softer content can be easier to monetize for us on platforms like Facebook and Google, and it's another portal for our audiences to grow. "

The big picture: It's part of a growing trend of news companies that are expanding their business and technology verticals in order to prepare for news demand after the world of Trump-dominated news headlines eventually dies down.

Go deeper

Updated 54 mins ago - World

Australia joins U.S. in diplomatic boycott of Beijing Winter Olympics

Australian Prime Minister Scott Morrison. Photo: Darrian Traynor/Getty Images

Australia is joining the U.S. in a diplomatic boycott of the 2022 Beijing Winter Olympic Games in protest of human rights abuses committed by China's government, Prime Minister Scott Morrison confirmed Wednesday.

Driving the news: After the Biden administration's announcement that U.S. officials won't attend the Games due to the ongoing genocide of Uighurs and other Muslim minorities in the Xinjiang region of China, Morrison said at a Sydney briefing that Australia would follow suit as "it's the right thing to do."

Progressives to file resolution to strip Boebert's committee seats

Rep. Lauren Boebert walking through the Senate side of the U.S. Capitol earlier this month. Photo: Drew Angerer/Getty Images

House progressives are planning to introduce a resolution on Wednesday to strip Rep. Lauren Boebert (R-Colo.) of her committee assignments, according to a Democratic aide familiar with the matter.

Why it matters: The move, which was first reported by the Washington Post, comes as progressives — anxious to see the right-wing firebrand face retribution for her recent comments — have grown frustrated by Democratic leadership's inaction on the issue.

Roger Stone won't cooperate with Jan. 6 panel

Longtime Trump confidante Roger Stone speaking in front of the Supreme Court on Jan. 5 in Washington, D.C. Photo: Tasos Katopodis/Getty Images

Longtime Trump confidante Roger Stone won't cooperate with the House select committee investigating the Jan. 6 Capitol riot and will invoke the Fifth Amendment right not to testify, his attorney said Tuesday evening.

Why it matters: The announcement, first reported by ABC News, came hours after former White House chief of staff Mark Meadows said he wouldn't cooperate with the probe.