Sep 24, 2019

Alliances are Advertising Week's big trend

Illustration: Aïda Amer/Axios

Heading into Advertising Week, The ad market is healthy and is forecasted to grow slightly higher than expected during the second half of the year due to positive economic growth.

The big picture: It's still mostly controlled by Google and Facebook, and after years of trying to figure out how to take on the "duopoly," publishers have mostly resorted to the same thing they've been trying to do for years: team up.

  • Yes, but: Experts worry that a recession or economic downturn could impact spending by some of the biggest categories in the years ahead: Tech, Finance, Retail and Travel. So while the second half of the year should look as rosy as the first, 2020 and 2021 may start to look different.

What's new (in digital):

  • The Washington Post said last week that it's creating an ad network for premium publishers to take on Google.
  • BuzzFeed, Group Nine. and Insider (Business Insider) are creating an ad sales alliance to sell video ads, The Wall Street Journal reports.

What's new (in TV):

  • NCC Media, a joint ad venture between some of the biggest cable companies, said it's rebranding and added new data targeting options for TV.
  • AT&T's Xandr ad company said it added Bloomberg and Vudu to its joint ad marketplace for video advertising sellers.
  • Open AP, an advanced TV ad alliance between big networks like Viacom, NBC and Fox, announced a new buying strategy and leadership changes.

Yes, but: On the buy side, advertisers aren't all aligned on whether or not they support these join efforts from the publishers.

  • During a panel I moderated last week at AT&T's advertising conference, some of the country's biggest buyers noted that sellers do these things to make it easier for them to sell ads, but these fragmented alliances don't always make ads easier to buy.

Go deeper: The rise of addressable ad alliances

Go deeper

Netanyahu says July 1 deadline for West Bank annexation won't change

Photo: Artur Widak/NurPhoto via Getty Images

Israeli Prime Minister Benjamin Netanyahu said Monday at a Likud Party faction meeting at the Knesset, Israel's parliament, that his July 1 deadline for starting the process of annexation in the West Bank will not change, according to people in attendance.

Why it matters: The White House and the State Department have stressed over the last few weeks that the deadline set by Netanyahu is "not sacred" to the Trump administration — and that any discussion of annexation needs to be in the context of renewed Israeli-Palestinian peace talks.

Trump threatens to move Republican convention from North Carolina if capacity reduced

President Trump on stage during the 2016 Republican National Convention in Ohio. Photo: Bill Clark/CQ Roll Call via Getty Images

President Trump threatened in a series of Monday tweets to move this summer's Republican National Convention from Charlotte if North Carolina's Democratic governor, Roy Cooper, doesn't allow the event to be held at full capacity.

The state of play: Mandy Cohen, the state's health and human services secretary, said last week that the GOP should "plan for the worst" as mass gatherings will be a "very big challenge" if the number of coronavirus cases in the state continues to increase, per NPR.

The wreckage of summer

Illustration: Sarah Grillo/Axios

We usually think of Memorial Day as the start of the summer, with all of the fun and relaxation that goes with it — but this one is just going to remind us of all of the plans that have been ruined by the coronavirus.

Why it matters: If you thought it was stressful to be locked down during the spring, just wait until everyone realizes that all the traditional summer activities we've been looking forward to are largely off-limits this year.