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Sara Fischer Apr 4, 2017
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Advertisers are the new media watchdog

If we've learned anything from recent advertising controversies it's that when united, advertisers can force publishers to make changes.

Why it matters: Less than three days after the NY Times report that Fox News had settled multiple sexual harassment lawsuits against Bill O'Reilly, at least 20 major advertisers announced they were pulling their ads from the network's biggest money-maker, The O'Reilly Factor. Fox has not indicated any plans to cut O'Reilly from its primetime slot yet, but if more advertisers continue to boycott the show the network may be forced to take action in order to save its bottom line.