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If we've learned anything from recent advertising controversies it's that when united, advertisers can force publishers to make changes.

Why it matters: Less than three days after the NY Times report that Fox News had settled multiple sexual harassment lawsuits against Bill O'Reilly, at least 20 major advertisers announced they were pulling their ads from the network's biggest money-maker, The O'Reilly Factor. Fox has not indicated any plans to cut O'Reilly from its primetime slot yet, but if more advertisers continue to boycott the show the network may be forced to take action in order to save its bottom line.

YouTube Controversy: Beginning in early March, advertisers began pulling video ads from YouTube because they were appearing next to extremist content. After dozens of advertisers, worth millions of dollars, pulled their buys, Google apologized and vowed to revise its ad policies to convince advertisers that their platform was brand-safe.

Breitbart controversy: Last month, advertisers blacklisted Bretibart News from ad plans due to controversial content and after the site's biggest star, Milo Yiannopoulos, was forced to resign over comments about pedophilia. After over 1,000 advertisers pulled their ads, Breitbart executives told Fox Business that the association with the far-right was hurting their business and they planned to pivot to a more mainstream audience.

This isn't a totally new idea: In 2007, NBC announced they would no longer simulcast Don Imus' show Imus in the Morning, after dozens of advertisers, starting with Procter and Gamble, pulled their ads. In 2011, Glenn Beck resigned from Fox News after hundreds of advertisers pulled out due to controversial comments he made on air.

Go deeper

Updated 1 hour ago - Sports

IOC: Belarus sprinter who sought refuge in Tokyo "safe"

Krystsina Tsimanouskaya of Belarus in 2019. Photo: Ivan Romano/Getty Images

Belarusian Olympian Krystsina Tsimanouskaya, who sought refuge in Tokyo, is in the care of Japanese authorities and the UN refugee agency is now involved in her case, an International Olympic Committee official told reporters Monday.

The latest: Officials in Poland and the Czech Republic have offered to help the 24-year-old sprinter, who refused national team orders to board a flight home after being taken to Tokyo's Haneda airport Sunday following her criticism of Belarusian coaches, per Reuters

Updated 2 hours ago - Sports

Olympics dashboard

Italy's Lamont Marcell Jacobs of Team Italy crosses the finish line ahead of American Fred Kerley in the men's 100m final on day nine of the Olympic Games at Olympic Stadium in Tokyo, Japan, on Sunday. Photo: Cameron Spencer/Getty Images

🚨: IOC "looking into" American Raven Saunders' Olympic podium gesture

🏃🏾: Italy's Lamont Marcell Jacobs: Reconnecting with U.S. father "gave me the desire to win" Olympic 100m sprint race.

🥇High jumpers persuade Olympic officials to let them share gold

🏌️‍♂️: Golfer Xander Schauffele wins gold for U.S. by one shot

🤸🏿‍♀️: Simone Biles won't compete in Olympic floor finals, individual vault or uneven bars

🏳️‍⚧️: Axios at the Olympics: Games grapple with trans athletes — Trans athletes see the Tokyo Games as a watershed moment

Go deeper: Full Axios coverage

Updated 2 hours ago - Sports

IOC "looking into" American Raven Saunders' Olympic podium gesture

Team USA's Raven Saunders gestures on the podium with her silver medal after competing in the women's shot put event during the Tokyo 2020 Olympic Games at the Olympic Stadium in Tokyo on Sunday. Photo: Ina Fassbender/AFP via Getty Images

The International Olympic Committee is "looking into" U.S. shot-putter Raven Saunders' gesture on the Tokyo Games podium after she won a silver medal, IOC spokesperson Mark Adams told reporters Monday.

Why it matters: Saunders told AP she placed her hands above her head in an "X" formation while on the podium to stand up for "oppressed" people. The IOC has banned protests during the Tokyo Games.