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Illustration: Aïda Amer/Axios

April 2020 will be a decisive moment for the future of television. Jeffrey Katzenberg's short-form video app Quibi, NBC's streaming service Peacock, and AT&T's streaming service HBO Max are all slated to launch within weeks of one another that month.

Why it matters: The threat of competition from these services is already starting to shake investor confidence in Netflix, which has been the dominant player in the streaming field for years. The company's stock hit its lowest point this year on Tuesday.

Yes, but: It will be hard for any one new streamer to establish a dominant footprint out of the gate. Selecting streaming services is already complicated enough for consumers, who are overwhelmed by choices and frustrated by the rising cost of digital TV.

  • According to media and entertainment consultancy Frank N. Magid Associates, the average person is willing to spend $42 on streaming services per month, which is up from $38 last year.

Between the lines: For now, the only way for these services to differentiate themselves is through splashy content deals and expensive marketing.

  • Disney shelled out big bucks for ads during this past weekend's Emmys. But it shared the spotlight with Apple TV Plus, Amazon Prime Video, Hulu, and Netflix — all of which also ran ads during the program.
  • HBO Max announced that it had acquired the rights to stream "The Big Bang Theory" exclusively, for a reported $600 million. Its rivals are also shelling out millions for exclusive rights to old TV classics that they hope will lure users.

More from Axios: New streamers battle over old shows ... The rising cost of digital TV ... Streaming choices overwhelm consumers

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Updated 3 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Vaccines: Key information about the effective COVID-19 vaccines — Oxford and AstraZeneca's vaccine won't just go to rich countries.
  2. Health: U.S. coronavirus hospitalizations keep breaking recordsWhy we're numb to 250,000 deaths.
  3. World: England to impose stricter regional systemU.S. hotspots far outpacing Europe's — Portugal to ban domestic travel for national holidays.
  4. Economy: The biggest pandemic labor market drags.
  5. Sports: Coronavirus precautions leave college basketball schedule in flux.

Michigan board certifies Biden's win

Poll workers count absentee ballots in Detroit, Michigan on Nov. 4. Photo: Salwan Georges/The Washington Post via Getty Images

The Michigan Board of State Canvassers certified the state's election results on Monday, making President-elect Joe Biden's win there official and granting him the state's 16 electoral votes.

Why it matters: Republican Party leaders had unsuccessfully appealed to delay the official certification, amid the Trump campaign's failed legal challenges in key swing states.

Biden to nominate Janet Yellen as Treasury secretary

Photo: Photo by Alex Wong/Getty Images

President-elect Joe Biden is preparing to nominate former Fed Chair Janet Yellen as his Treasury Secretary, four people familiar with the matter tell Axios.

Why it matters: Yellen, 74, will bring instant economic celebrity to Biden’s team and, if confirmed, she will not only be the first female Treasury Secretary but also the first person to have held all three economic power positions in the federal government: the chair of Council of Economic Advisers, the chair of Federal Reserve and the Treasury Secretary.