Walmart taps OpenAI for "AI-first" shopping through ChatGPT
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Walmart is teaming up with OpenAI to turn shopping into a conversation — letting customers plan meals, restock essentials and check out directly through ChatGPT.
Why it matters: The world's largest retailer's new OpenAI partnership signals the arrival of "agentic commerce" — where AI doesn't just answer questions but anticipates what shoppers need next.
Driving the news: Walmart says it's moving from static search bars to multimedia, contextual experiences, powered by its in-house tech and OpenAI.
- Shoppers will prompt ChatGPT (for instance, "plan a weeknight taco dinner" or "reorder my staples"), get curated picks and checkout in one step.
What they're saying: Walmart president and CEO Doug McMillon said in a statement that the native AI experience coming is "multi-media, personalized and contextual."
Between the lines: Walmart has been digging deeper into artificial intelligence to transform the business. The company is using generative AI to speed up how fast it rolls out on-trend fashion items.
- It previously added a generative AI-powered search, an AI-powered product replenishment service and other tools.
- Walmart-owned Sam's Club is employing AI to resolve long lines for receipt verification at club exits.
What's next: Walmart says a ChatGPT + Instant Checkout experience is "coming soon."
Editor's note: This story was updated with additional information throughout.
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