AOL in talks to be sold by Apollo, source says

Zoom in: Apollo was not actively looking to sell AOL, but the brand's strong performance prompted inbound interest, pushing the firm to more formally evaluate buyers that could be interested in the asset.

• The Wall Street Journal first reported on the discussions, noting a deal could value AOL around $1.5 billion.
• In 2021, the private investment firmed acquired AOL and Yahoo, which were combined under their previous owners at Verizon.
• Apollo has since invested in its products, which a source said has helped contribute to engagement growth across its web and mail portfolio.

The big picture: Yahoo and AOL were struggling to grow before they were sold to Apollo. Under their new owners, both companies, but especially Yahoo, have gotten the rare chance to reinvent themselves.